1. Who we are now.
2. Where we’re going.
3. What are our expectations?
4. What requirements do we have?
5. What you might need.

1. Who we are now

Spreadshirt is a young and innovative international business. Our success is based on giving people the tools to create individual apparel and to share their self expression, risk free through our spreadshops.

These are the values that define our product:

* Easy to use - Anyone can pick us the basics quickly.
* Detailed - Our quality and attention is what makes us special.
* Individually made & Unique - designed by individuals, made by individuals, for individuals

You can read more about us.

2. Where we’re going.

* We’re in the business of personal branding..
* Our mission statement is to be “the world’s creative apparel platform”.
* We’ve recently changed our tagline to “your own label” , now we need
a new logo to support and emphasize this tagline.

Not many people know about our service and the great stuff they can do with it. A recent survey we conducted found that while

- Almost 80% of people wanted to create personalized clothing.
- Over 75% of those people did not know where and how they could.

Read more about this research and our new tagline here. To start addressing this we recently changed our tagline to “your own label”, which why we now look for a new logo to better support and represent this.

3. What do we expect.

Now its your turn. Your challenge is to take the message of who we are, and what we stand approachable for the masses! Good Luck…

* The logo should look and function as an identifier/marker for our business.
* Should help people understand what we do.
* Needs to support and re-enforce our new tagline “Your own label”.
* Reflect our product values of easy to use, detailed and Individual.

4. What requirements do we have?

* Visually separate Spread & Shirt.

Doesn’t have to be physically, but could be through innovative use of colour, typography or style.

* Needs to be flexible.

As well as online, it will need to work in the following settings (its recommended you show as many examples in your submission as possible). Here are some examples:

As a stand a lone icon
eg as a Favicon.

In offline adverts

Work with our print techniques particularly be plot printable.

Business documents (stationery, envelopes, business cards etc)

In one colour

With our domains, so with added .com, .net .co.uk etc

With and without the tagline.

We don’t want to stifle creativity, or stop discussion so its not a requirement to submit all the different versions at the start. A design can make the shortlists if its exceptional and has the flexibility to be revised to fit these scenarios. All grand finalists will need to produce versions for each of these requirements.

5. Downloads

Re-using the fingerprint somewhere is allowed, but we wouldn’t say its strongly encouraged.
You can download it here

If you like to have some whitelabel examples, download them here.

We know its geeky, but you really should read the rules before you submit. Thanks for reading and good Luck!