Create! Print! Repeat! by Fabio Franca

The logo of spreadshirt is making its steps to a worldwide market. The “spreadshirt” business model must be recognized as much as possible by its logo, passing credibility and simplicity to the ones who get in touch with it.

For me, it is all about “Print” and “Repeat” over and over the ideas of many creative people spread worldwide. So Its all about “Create”, “Print” and “Repeat”. As you like, as you want.

I developed the spreadshirt logo as a sticker that shows a t-shirt that shows a sticker, giving the idea of a endless creative process. A creativity also represented by the exclamation symbol, meaning all this stunning process and the emotion and surprise involved on it.

- You have an icon;

- A version where the icon domains;

- One version where the name domains making use of the icon;

- One other version where we have a balance between both (icon and name).

This is important for the many applications of the logo.

Some examples of the logo over some labels can be also seen.

To finish, I choose the main colors based in the summer (period where the t-shirt domains the public scene). So we have green and yellow. typical summer colors that relates to nature, sun and so on…

Of course you have some examples of one color over different backgrounds. This shows the adaptability of the logo to seasonal colors and others supports.

I apologize for any mistake I’ve done in English and I hope to hear your comments soon.

Fábio França.
contact@fabiofranca.com