Imagine you are a designer and there’s a company needing new ideas.
You know the company, its work, its products and you love it.
But, not only you! - All over the world these products are loved.
You know that this company acts international and you want to show it.
How? … Well, you need a globe … let’s use a circle.
You know what this company offers - all customers know that
…but it isn’t only the product what they buy - it’s also quality and elegance.
But how to show? You think about it…you know the name of the company - called spreadshirt …
now you also think of “spread” … the lights get on, you have an idea: you think of a swan - a symbol for elegance and living, a
bird that spreads its wings… Now you have to show how this elegance is spread all over the world …
remember the circle …you have a kind of fire in your mind… fire?! …fire reminds you of swinging flames, curves and situations
where you feel well… you take the swung neck of the swan with its elegant curves and put it into the circle.
But you aren’t satisfied yet … you remember your slogan …you think about combining it with the logo
….you start to stretch the curves of the swan …to the left, to the right ….you start to create little letters, harmonizing with the logo …
you get a “f” - f like fashion, you get an “i” - i for individuals…
you don’t have enough … now you want to use a font - clear and elegant, too - that on the one hand can be combined in harmony with the logo and on the other hand also can work as an independent accessoire.
You decide for Verdana ( I described the reason in my thread “is it love ? - !” )
…well, you don’t simply want to write the name … you experimentate a little bit with the colors to bring some life in the word
….. but if the logo shall be printed in only one color?! - you have a problem … do you? …no! …you simply use the font inverted
now you have 3 things: a logo, a font, a slogan - just combine:
well, now you also can use the logo in smaller presentations - just like:
Maybe I’m a little bit crazy, but on this way I wish you a happy new year
Kind regards, Steve :)
i really like the idea and the story behind it keep it coming!
thank you :)
yes well, I like it too :) pro stuff
yep, very cool. why did you pick orange as a second color?
also the claim is interesting.
right now most often it’s ‘you thnik it, we print it’
fashion for individuals is not bad.
and it’s international.
hmm, why I picked orange as second color?!
well, I think it was a spontaneous idea …I took my graphic programm and the rainbow scala and thought about a color that works a little bit fresh -but not to obtrusive- on different backgrounds - mostly I choose black and white as “the” backgrounds - cause you find it in some standards - like papers and so on …
you have to know that I love orange in a special way …. everytime I see orange I remember the time when I was a young boy and drunk orange juice with my best friend - and …it was delicious …
the company that produced this juice doesn’t exist any more :( …
you had loved it ;-)
orange also is a warm color, that means - it gives in some way a positive feeling
you have to know, that I prefer to buy spreadshirts in dark colors - like black or dark green and so on …. and orange is a wonderful contrast to black background - try it… I love it ….
black text on orange shirts looks pretty cool, too !!!
:)
btw, since nobody commented on it yet: I really like the idea of the inverted font to make the font one color but still two different impressions.
steve, can other people borrow it when they refer to you?
yes, you can :)