You have been wondering when we make the switch and show our new logo. Of course we would have liked to implement and put the shiny new logo on our website, instantly after the end of the OLP. However, things were different, and this may sound like an argument: It wasn’t about a “marketing stunt” - we had to take our time, since we wanted to wait until things are fine, and we are really really happy with what we developped. Which is, what we are! You will guess which draft finally made our frontpage, it is …

the LOVETAB! And I can assure you that we tested and played around with both winning concepts a lot, which means we still like Lufografs concept and maybe we will see some elements of “Playing with forms“, even if not today or tomorrow.

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This is a special day. It will be remembered as the “The day when the OLP 1.6 Losers Shirt shop was finally opened to the public after only three months of waiting” by our descendants.

You´re invited to visit our chique boutique right here and get your piece of the losers pie for a laughable fee of 13 EUR.

OLP participants can even get theirs for free. Just login like you used to do in the good old days of upping logos, STRG-C (or APPLE-C for you designer folks) the coupon-code from the dashboard, paste it where it belongs to and let the magic happen.

In any case - be quick: there are only 100+1 shirts out of 140 left in our stash.

P.S. Here´s a message for all those who´re not from one of the countries we ship to from Europe: please write me an email (thu[youknowwhatbelongshere]spreadshirt[punkt]net) with your name, shipping address, sex and shirt-size and I will handle your order manually.

Sorry for any inconvience that has ocurred yesterday - it was no evil planned spamletter-campaign. It was just the forgotten mailinglist olp2007 .. and this is what happens: One sends a spam (or virus) mail to the regarding mailinglist olp2007. After this a few people complain, want to unsubscribe and respond to the sender, which is the mailinglist address olp2007. Then of course this mail is sent to all addressees again, and again some people complain and want to unsubscribe. It’s called a “mailinglist echo” and is a very oldschool web1.0 issue - the only thing you can do about it is not responding and waiting until the admins delete the mailinglist. We are very sorry for this — I still have no idea where the mailinglist address leaked but we’ve deleted the olp2007 mailaccount after we got notice (and, well, of course still around 100 mails).

But then, we also do have good news: we have a cooperation with the guys of ZEIXS! Think of an OLP for Design-Books: You submit your Shirt Design and we will print it in a book! Everyone of you who runs a Spreadshirt Shop can submit his design and it will be printed (well, if we get too many entries we have to select of course). ZEIXS already has released 4 books last year on Graphic Design, Logo, Typo, and Illustration - and is not only looking for Shirt Designs but also ie CMYK, Characters, Letterheads&Businesscards - so make sure you check the site, maybe you want to submit some of your OLP stuff, too?!

The shirts are here! I can tell you: It was never so attractive to be a loser - I could imagine that even our finalists are eager to get one of these shirts. Check them out:


Send out to start soon.

Happy happy new year, all of you!

We have two short news: First, I wanted to tell you that we get closer! In this week we did some more trying and testing - we agreed on the typo and decided between one- and two liner. Currently we work on the rearrangements of the logo for our website and business units etc. So hopefully, we can expect the new logo until beginning of february.

Second: It seems that we can start to send out the OLP Loser-Shirts in the next week. I was also told they look very chicque and it was worth waiting after all the Christmas delays. Nothing is for sure yet, and this is just what the little birdies in the trees told me, but of course we will give you an update as soon as we hold them in our hands!

In the meantime, we could share and enjoy more predictions for 2008, for example this one by iA. What is your favourite one?

Today is my last day working for Spreadshirt, hopefully I’ll write a proper long goodbye to OLP crowd post over Christmas. But for now I’d like to thank you one last time for taking part in the OLP. Its the most fun project I ever worked on and thats because you made it so entertaining. Merry Christmas and Happy New Year to you all.

Where are I going? Find out here

And now for our second part of the meet the winners interview special edition, bigger, longer and uncut logo special interviews boxset.  This time it the Swedish wonder kid Kim Larsen creator of Lovetab. New job, new city, same funny outlook on life. Read the interview in the full post.

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Its been a while now since we crowned both Lovetab and Play With the Forms champions supreme. Now that the intial shock has worn off, we (well actually Rebekka) sat down with Nicolas aka Lufograf and Kim to discuss their logos, the OLP and life since then.Come and read Nicolas’ interview in the full post. Kims we’ll blog tomorrow.

ps: Oh and one other thing, after the longest of long waits Ina just got her ISO50 prizes (we had to get them shipped via Spreadshirt and then customs jumped in both sides i’m guessing as it took forevvveeeer):

Inadimova with some of her ISO50 prizes

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One step closer, no steps back. The ball is well and truly rolling now on the finalization of our new logo. On Monday both agencies (read about them here) submitted their initial review and developments on both Lovetab and Play With the Forms. This stage was about the agencies delivering a:

- A first reaction (what do you think, what makes the biggest impression etc)

- Usage examples (one colour, small sizes, stationary, web, marketing initiatives lets see them in action)

- Development Opportunities (break it, twist it, show how deep the logos rabbit hole goes)

The results are really promising. We’re so proud of both logos that I’m certain we’ll find ways to use them both in some capacity - marketing, special campaign etc. But only one can become our new logo, and we’d welcome your input on the agencies work and your recommendations.

Here are some highlights from the proposals, showing different usage possibilities of both logos:

Play With The Forms By Lufograf

Lovetab by Kim Larsen

And here are both pdf’s the agencies submitted. Let us know what you think.

Kocmoc.net (read Kosmos) - There’s also covers Frankensteining which wasn’t in the brief, and we’ve been pretty strongly against since the start. But its nice to see their interpretation of it.

Beau Bureau - Lovetab pdf & Play With The Forms pdf

I was impressed how well they worked when used together though. Not combined but supporting each other as in this advertising campaign proposal from Kocmoc:

So what do you think overall?

Look for an announcement of which will become our new logo soon.

Here it is. At last. The special Computer Arts Logo Edition. Inside along with about 30 pages of discussion about logo design, is the near-full page interview with Nicolas and Kim aka Lufograf and KimLarsen. When I first talked to the CA guys we never discussed that there was a logo design special planned, so I hope in some way that the interest in the OLP helped create enough interest in this topic, to result in this special.

Come read the interviews and more pics in the full post

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