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And now for our second part of the meet the winners interview special edition, bigger, longer and uncut logo special interviews boxset. This time it the Swedish wonder kid Kim Larsen creator of Lovetab. New job, new city, same funny outlook on life. Read the interview in the full post.
Its been a while now since we crowned both Lovetab and Play With the Forms champions supreme. Now that the intial shock has worn off, we (well actually Rebekka) sat down with Nicolas aka Lufograf and Kim to discuss their logos, the OLP and life since then.Come and read Nicolas’ interview in the full post. Kims we’ll blog tomorrow.
ps: Oh and one other thing, after the longest of long waits Ina just got her ISO50 prizes (we had to get them shipped via Spreadshirt and then customs jumped in both sides i’m guessing as it took forevvveeeer):
Inadimova with some of her ISO50 prizes
One step closer, no steps back. The ball is well and truly rolling now on the finalization of our new logo. On Monday both agencies (read about them here) submitted their initial review and developments on both Lovetab and Play With the Forms. This stage was about the agencies delivering a:
- A first reaction (what do you think, what makes the biggest impression etc)
- Usage examples (one colour, small sizes, stationary, web, marketing initiatives lets see them in action)
- Development Opportunities (break it, twist it, show how deep the logos rabbit hole goes)
The results are really promising. We’re so proud of both logos that I’m certain we’ll find ways to use them both in some capacity - marketing, special campaign etc. But only one can become our new logo, and we’d welcome your input on the agencies work and your recommendations.
Here are some highlights from the proposals, showing different usage possibilities of both logos:
Play With The Forms By Lufograf
Lovetab by Kim Larsen
And here are both pdf’s the agencies submitted. Let us know what you think.
Kocmoc.net (read Kosmos) - There’s also covers Frankensteining which wasn’t in the brief, and we’ve been pretty strongly against since the start. But its nice to see their interpretation of it.
Beau Bureau - Lovetab pdf & Play With The Forms pdf
I was impressed how well they worked when used together though. Not combined but supporting each other as in this advertising campaign proposal from Kocmoc:
So what do you think overall?
Look for an announcement of which will become our new logo soon.
Here it is. At last. The special Computer Arts Logo Edition. Inside along with about 30 pages of discussion about logo design, is the near-full page interview with Nicolas and Kim aka Lufograf and KimLarsen. When I first talked to the CA guys we never discussed that there was a logo design special planned, so I hope in some way that the interest in the OLP helped create enough interest in this topic, to result in this special.
Come read the interviews and more pics in the full post
PDF of CA feature coming later today/tomorrow. But I thought you might enjoy seeing Pablo & Laurent (aka Nelson & Laurent) enjoying their prizes (no i’m not trying to rub it in, you get a special losers shirt what more could you want?)
Laurent opted for a beautiful Leica camera, as he already had the prizes we were offering. His bathtime will never be the same again it seems.
Pablo inspired by his new iPod Touch made a song for us as well. Proving his skills stretch much further than graphic design. If any of you have a rough idea how to make it sound slighty musical (I’m a little lost on this one) record it and mail me, i’ll blog it for us all to enjoy.
More prize pics coming (hopefully) from Legofish, Shahin and Inadimova :)
Have a good week, don’t work too hard.
“Think Spreadshirt” by Inadimova
Yep this one was Scotts number one vote for overall winner, and now deservedly wins his ISO50 award. Here is what Scott had to say about it:
“This is excellent; clean, concise, recognizable. The color and icon variations really take this concept to another level. This could be applied in many ways and scale to various sizes and applications while remaining legible. The icon is distinct and could stand on it’s own without any confusion as to it’s implication. Overall it’s minimalist and unobtrusive; it would sit well with any design, something that’s very important when you’re going to be branding other people’s work. It would work great with all sorts of promotional materials and campaigns, fitting well into various form factors. “
Congrats to Inadimova, great to see such a popular design win an award. You’ll get a special ISO50 gift pack.
All the prizes are now revealed, but the gifts keep coming. Remember that any of you who submitted a design to OLP1.6 can have one of the free Officially Unofficial OLP1.6 goodbye shirts. It will be a collage of all your work about the theme “Losers” created in a special contest on la Fraise. Come and submit a design and reserve your shirt here
Sorry for the wait guys, are last two panelists have been busy/on tour as of late. But one down, one to go and the winners are……………………………………………………………
The Scientists aka Legofish and Shahin.
The decision to choose Molecular Goodness for the Collaboration Award was not so easy. I guess most companies’ logos are the results of collaborations between marketers, designers, and executives. But in most case the design process is an individual one. So what is the point when more than one designer works on a logo?
Also there are many criteria for judging a logo for a big brand like Spreadshirt with a lot of support and media where the logo should be applied. Does the logo translate the Spreadshirt strategy and message? Is the design scalable? Does it reflect the brand-company spirit? Whats the balance between effectiveness and originality? How does it differentiate itself in the “on demand t-shirt market”?
A lot of this questions are solved by The Scientists and their “Molecular goodness“. To be honest, the vote doesn’t go the logo itself as a sign. The logo to work alone would need a redesign. But the vote is for the branding system. When a company can play with visual elements to develop a strong branding system based on different media environments, is there a need for a logo?
The Molecular Goodness, as a logo, message is more about the community represented by Spreadshirt. But by using different forms constructed with different shapes, the branding system takes a new level and offer Spreadshirt a new way to express “Your own label” in a lot of manners, adapted to context. The system is strong, simple, widely scalable, and fun because it can be different every-time. I guess this kind of approach has not been explored yet in this market area.
What better represent the collaboration, when a team can use the same elements and produce each time something very different… That’s why the Computerlove vote goes to Molecular Goodness. Congrats to the Scientists Team! Clap clap
Congrats to the Scientists, that makes Legofish our first double award winner!
And thats not all….
Last but not least we have a special goodbye gift for you all. What could it be? A million pounds? A customized toilet? Chocolate King Kong? Well we’ve been racking our brains to come up with something better than all of them.
The eureka moment was a comment I read that I now can’t find. It was about how most of us that took part in the OLP aren’t winners in the normal sense (ie we didn’t come 1st, 2nd or 3rd). We’re losers, but happy losers. There were a few comments I saw like this:
Grafismo: “So congrats to the winners, and for the losers as myself don´t get desperated. Life doesn´t end up here. Jebs keep up those good ideas! Surely you will apply them somehere further on.”
Yonda.tv: ” “Time is the substance from which I am made. Time is a river which carries me along, but I am the river; it is a tiger that devours me, but I am the tiger; it is a fire that consumes me, but I am the fire.” Anyway…..the world is for winners and there is no valid explanation that a loser can bring.”
Nelson: “Congrats to everybody for your good jobs and your goods concepts. Spread wings by RemQ is really good! and The Signal By Laurent is woow! And the loser salute to them! ;-)”
So fellow losers (my spread your cape design not even making a shortlist) lets all be losers together. Everybody who takes part can have a free special OLP “losers” t-shirt. The theme of the shirt and the only brief you’ll get is “losers”. The idea:
- We use la Fraise as its designed for this type of contest, so we’ll manage it on the english la Fraise blog and using a la Fraise gallery
- Anyone who wants to can adapt parts of their logo entries or design whole new images that representing “losing” or being a “loser” can submit them. Upload to the special contest on la Fraise. There’s no prize as such, just the fun of taking part (these wont be for sale).
- We take them and build a collage into one super awesome “loser” shirt.
- Anyone who submitted to OLP (and special friends like t-shirt talk) can get a shirt for free (well you might have to pay shipping).
How does that sound? We’ll reveal how you can reserve your shirt tomorrow when submissions will open. You’ll have just seven days to complete your design elements.
Yay i’m really excited to see what you’ll all come up with and hold in my hands my own official losers shirt to confirm what I always feared (I’m a happy loser).
Good night OLPers!
This wouldn’t be the OLP if we grabbed our logo shaped ball ran away and told you couldn’t play with us anymore. Over the next four weeks we’ll work with Kim and Lufograf to refine, develop and simplify their logo concepts. No doubt you have plenty of ideas (Japasa had plenty he was telling me about when we discussed the winners at the unveiling after-party). So if you want to help here are the vector files for both logos. Play, mash and experiment all you like.
Note: Obviously the contest is over, so there are no prizes except a thanks and our eternal gratitude. So this is all just for fun for any of your guys that want to stay involved. Last time I checked Spreadshirts eternal gratitude didn’t go for much on eBay ;)
Mail olp@ your work and we’ll show it here or on entries depending on how many new versions come in.
We know you wanted this prize split, but it didn’t feel right as we’d advertised a certain prize, and we should honour that. So the la Fraise gang picked:
A one man OLP machine. One of the first to take part (he submitted our fourth logo with invitation back in wk1). Our top submitter (44 entries at last count), our top commentor (something like 200 comments). I don’t think anyone has spent more time on the OLP than Pascalphilly. Came close to the short and grand final lists 101 times but somehow kept missing out on that Grand Finalists spot. But his innovative concepts and advice helped numerous others with their entries. The prize is a thanks for us and la Fraise for his role in our community, particularly in kick starting the contest with a bang.
He wins a whole years worth of t-shirts from la Fraise Europe’s Largest t-shirt design site. In total thats about 100 shirts!!!!
Heres a sample of some recent shirts:
Also two other people we should mention
The la Fraise gang loved your style and approach! Excellent designs that our both playful & funny. Their all time favourite OLP entry being Trust Moustache. So you win 5 free la Fraise shirts of your choice!!!
The best external supporter of the OLP. Provided the collages of all the entries each week, but also interesting commentary and insights about the competition. We actually used the collages internally to promote the contest. The prize comes from us rather than la Fraise so its a special super secret Spreadshirt prize pack of goodies. Thanks for your support t-shirt talk!
For anyone that wants to stay involved with this style of competition we highly recommend you go and try your luck over at la Fraise, the English language part is just starting and you can expect a warm welcome. Read about la Fraise here
Mootsie and Pascal send us photos of you in your new shirts and we hope to see more of your work over at la Fraise in the future!!
Thanks to everyone who made OLP so fun to hang around in, it became seriously addictive to us and I guess to some of you.
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