Spotted in HQ today, Frode obviously got attached to Laurent’s The Signal after he modelled it on Saturday :)

Computerlove prize winner announcement coming up in next hours (fingers crossed).

This wouldn’t be the OLP if we grabbed our logo shaped ball ran away and told you couldn’t play with us anymore. Over the next four weeks we’ll work with Kim and Lufograf to refine, develop and simplify their logo concepts. No doubt you have plenty of ideas (Japasa had plenty he was telling me about when we discussed the winners at the unveiling after-party). So if you want to help here are the vector files for both logos. Play, mash and experiment all you like.

Note: Obviously the contest is over, so there are no prizes except a thanks and our eternal gratitude. So this is all just for fun for any of your guys that want to stay involved. Last time I checked Spreadshirts eternal gratitude didn’t go for much on eBay ;)

Mail olp@ your work and we’ll show it here or on entries depending on how many new versions come in.

The last finalist profile is now online, its Muamer who has overcome great technical difficulties to share with us a little more about him. The Meet the Finalists area proved more popular that we ever imagined, but its a shame that its limited to just the finalists.

So, lets try something a little different…..

On the entries area you’ll find the questions I asked the finalists, if you would like to take them, write your answers and them comment that thread with them. Would be interesting to find out more about all the names we’ve seen commenting and discussing over the past two months.

So go to that thread now and get involved! 

Here’s some ink for the inspiration well, as things have fallen a little quite on the main blog the past day.

I think the correct term for this is “phallic”. Its when deliberately or accidentally, art or in our case logos have developed a certain….hum, “adult” quality. You might need to squint or tilt your head, but others pretty much lean forward and slap you smack in the face (so to speak) leaving only a “oh my god, how did no-one notice that looks like a giant….” sort of expression.

See some examples in the full post.

Read the full post

Photoshop unveiled their new (well actually their first independent) logo a few days ago. The response was a storm of criticism and negativity on the product managers blog. Its interesting reading and some of the comments remind me of the discussions we’ve had here and also internally at Spreadshirt before we kicked off OLP1.6. Themes such as

Read the full post

One of the hardest parts of designing the winning logo will be getting something memorable, but flexible. We’ve discussed recently about some designs lacking an obvious signia or iconic element that could work on its own, such as Spreadshirt TM by Family:

I planned to post about the London 2012 logo at some point, and whilst browsing found this example. This logo is one London used during their successful bid for the Olympic Games. I thought it was an interesting example of how a logo that is lacking an obvious stand-alone icon (the rings itself representing the olympic games, not londons bid)

The second image is a proposal for adding it to St Mary’s Axe or “the gherkin” as its affectionately known (I guess this didn’t actually happen). But its shows that the colour ribbon band can be removed and used as a stand alone graphic in a variety of settings, outside of traditional logo locations. Seeing this example really made me appreciate the strength of the logo more.

Found via 38one, the logo design blog

Interestingly the design by Norman Foster of Kino Design won a contest similar to OLP which received over 1100 entries! Does anyone else have similar examples with other logos? Whats the most flexible design you’ve seen entered so far?

I’ll be the first to admit I do sometimes look for opportunities to view photos of women in their underwear, but this one (opportunity not woman) fell into my lap and could not be ignored.

Read the full post

I spotted this in the office today, its for a new French marketing leaflet which hasn’t been made public yet. Either great minds think a like, or the good folks at Family are mind readers, as their entry feels like an advancement of it.

Becomes:

What do you think of this entry, and having circular corporate logos?

One particular design is getting a lot of love at the moment, its “pen shirt” by theoze. Check out some of these comments:

Mootsie: “Pen-shirt by Theoze is the kind of logo that makes you think, without any doubt “this just works!” ”

Logodesigner: “Let me add it beats any other entry so far (including mine) in terms of bringing across the “your own label” message.I give respect where respect is due and as far as i’m concerned this contest could be ending right now as this is a perfect logo for this client.”

Aiduk: “I think this simply works”

What do you think? Does it answer the brief? Is it memorable enough? Do you think it could be improved in anyway?

Very interesting conversations springing up everywhere, about the sort of logo we should be looking for, if you haven’t read them yet take a look and add your 2 cents. We know that the more of a briefing we can give you, the easier you’ll find it to produce something we love. The balance is in over specifying, and stifling the creative playing field. But we’ll talk more about the briefing and developments within Spreadshirt here in this blog as the contest progresses. If you have a specific question you can of course ask away as well ;)

We released a press release today as Jana celebrated her first 30 days as our new CEO. Some of it you might find interesting and relevant, below are some excerpts that I think give more insight about the background to the OLP1.6.

Read the full post