This is my idea for the spreadshirt company.
Striktly real & hot colors.
This is my idea for the spreadshirt company.
Striktly real & hot colors.
In my opinion “corporate identity” does not mean “all the same (colour)”!
I think, Spreadshirt should have a logo everyone can identify with Spreadshirt, but which can be used in all different colors to show the large amount of possibilities given by Spreadshirt.
Page and logo can change in every time of the year, different parts of the site can have different colors…and so on, and so on, and so on…
Nothing’s impossible!
Fresh, young, reliable and fast - these are the prominent features that represents your company…
For this reason, I selected the dynamic font (Danube/Size:26) for the Spreadshirt logo that combines the two words “SPREAD” and “SHIRT”. In the center of this connection is the abstract image of a flower, that should charactarize the freshness of your company. (Images 1 – 5)
For the motto, I’ve kept to your concept : you design, we print. The customer is king, and decides in how it would like it printed. The motto “SPREAD YOUR MIND” shows that you give your customer free range with their ideas and desires. To combine the motto with the logo, I’ve selected a new font (DearJoe/Size:14).The motto goes under the flower, to show that the flower grows from this base of your company.
Just like adidas stripes, oder the puma panther stand for global recognition, the flower should work as a world-wide logo. (image 5).
I did not want to set permanent colors for the logo and motto. As a flexible company, the colors should be able to be matched to any situation. The images 1-3 are different variation options, image 4 is a negative compeltely in black: this can be used for single-colour applications.
The flower should – when not used as the entire logo, but just as the single logo – perhaps always be used with the color combination: dark red ((R180:G10:B55) – dark green (R75:G160:B20). This suggestion should be applicable and stand alone across the media spectrum.
Happy Shirts stands for freshness, youth and the main product. Fontfamily is Helvetica (not realy new, but universal and fit to all).
Color: Pantone 376C
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