Same concept. Different approach. Set in a rather classy font,
in bold and oblique. The Futura.
Very easy to use.
Hell, you can even retype it in … (uaggh) … Microsoft Word.

quite simple with clear structure, that is my style.

Concept:
First, a smooth and simple symbol should make the direct connection between Spreadshirt and theme: shirts/textiles. I’ve set apart the two syllables. On the one side: the two S forms are a shortcut for spreadshirt, but in the same breath symbolize the connection to textiles that will also be understood in an advertising context. These will be underlined through the angle of the symbol and the compact alignment.

As a second major part: the spreadshirt brand will be represented in lower case right of the optical middle. And the break between the syllables will be shown and clearer. In my opinion, this break is necessary since spreadshirt no longer is limited to shirts, but has a broader offer of other textiles. But without losing contact to the roots, there is still a direct connection in the symbol whereby shirts represent weaving, shown by the interwoven aspect of the S.

The combination of symbol and text gives the logo a very flexible application. A variety of color variations and sizes show the application possibilities, and is attached.

Text:
I selected Helvetica as the font, since it is very flexibly usable in different text forms. And is one of the most timeless fonts. Using the font forms “black”, as a striking font that quickly and easily represents your concept on products and for people. Therefore a thick font is a perfect choice.

Colors:
For the first color selection, I chose Pantone Solid Coated 2718 and black and tone-value of 25% black for the black/white version. The strong Pantone blue symbolizes the technical know-how that stands behind the spreadshirt brand. But also shows flexibility and sensibility. It is not an extremely strong blue, but also not too soft. And that underscores my statement.

Logo family:
In addition, I’ve done a small overview of possible applications to the logo family, that would have to be changed with the new logo. I can say quickly: the spreadshirt motivator/stylesheet is a pleasant yellow/orange and symbolizes the positive motivation, like the sun. The spreadshirt designer is actually subjective, and therefore green seems appropriate: as it represents feelings and intuition. For spreadshirt sports, fast and powerful, I selected a strong red.

Now, since this has gone on so long already, I’ll stop my little novel :). If you have any question, I’ll be happy to answer them!

Read the whole concept here

Spreadshirt is trying to create a trademark. And is looking for a meanful and stable logo that will work in well in cross-media applications.

The idea of the “S concept” is to visualize both the strength and the creative spirit of Spreadshirt. I have tried to create a single basic element that can be further used for other applications. But that remains stable and can’t be misinterpreted.

The organic character of the logo (it looks almost like a leaf on a stick) stays for nature, simplicity, lightness, happiness and, last but not least, growth. And promote a positive response. The “S” (leaf) points up and suggests a positive move towards the future. It is dynamic and stable and timeless and stands for speed.

Flexible application is very important for a worldwide company. Therefore, I made the logo dividible into parts that work in both content and function as individual parts, while keeping the meaning of the complete logo. Every component stands alone for Spreadshirt’s character.

For usage applications (e.g. signs, business cards) the design is flexible and easy to fit.

I chose „New Helvetica“ as fontfamily. With its clear texts, it is easy to read and remains timeless. And matches an international organization.

Idea: Make it simple, make it ruff, make it quike, make it “look & feel” like t-shirts or Prints. That´s what Spreadshirt is, too! And it´s significant!