You have been wondering when we make the switch and show our new logo. Of course we would have liked to implement and put the shiny new logo on our website, instantly after the end of the OLP. However, things were different, and this may sound like an argument: It wasn’t about a “marketing stunt” - we had to take our time, since we wanted to wait until things are fine, and we are really really happy with what we developped. Which is, what we are! You will guess which draft finally made our frontpage, it is …

the LOVETAB! And I can assure you that we tested and played around with both winning concepts a lot, which means we still like Lufografs concept and maybe we will see some elements of “Playing with forms“, even if not today or tomorrow.

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At the moment we are working out both submissions further so that we can have a better comparison - and finally a decision about the new logo before Christmas. Since our graphic guys are busy with xmas (not only decorating the office) we decided to do this step with support of an agency.

We’ve asked a few agencies from Germany and the UK, some of them knew spreadshirt and already worked with us before, others didn’t. Here is our choice, and the title of the blogpost is right: we actually picked 2 agencies :)

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Now that Adam posted a video with me looking really stupid with my non-ironed shirt (it’s “formal thursday” at spreadshirt and all of us are nicely dressed up .. well, in theory - but even adam came in without looking like a rally driver and without muddy sprinkles allover his cloth) so I thought I need to blog this away - best by: giving you a quick update what happens at the moment.

We are in talks with several design agencies to help us developping the drafts further:

1. Milestone: Shoulder view until end of november to get an impression which one works better.

2. Milestone: Beginning of december - having a set of materials for both submissions to make a decision between the both designs.

3. Milestone: Mid of december - further development of the winning draft.

4. Milestone: Roll-Out starting (hopefully) in January, incl. new tagline and all that.

We will select the agency beginning of next week. We also will involve Kim and Nicolas and send them our drafts before we will publish them. And of course there is still the vectors for both designs avaible for a download, just in case you have spare time and feel energetic, yet creative and want to fool around with them :)

Spreadlabel is an entry thats proved popular with us and the panel, and featured in many shall we put it in the grand final discussions. Yesterday the hard working ulahts submitted a new version, and now we’re a little torn. Tell us your opinion…

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Just a matter of minutes after we opened the doors, our first entries our in. Lets see if the early bird does catch the worm. At the moment the css is set to resize the images to one consistent size, 220px x120px as specified in the upload area. Please upload your previews in this size. If its really not working we can think about dropping the css rule, but lets see how it goes.

These two from Credonaut. Really nice concepts the first involving a zebra, the second a fig leaf. I hadn’t thought that “your own label” could be interpreted as a barcode, but I suspect we’ll see a few more designs following that theme. What do you think? For me its great to see such high quality entries at the kick-off.