concept:
The signet is a word/image brand. By merging different types the customer get the image of a unique and various brand - the customer has a deeper association than he actually sees. the overblending also symbolizes the variety of possibilities in printing and designing with spreadshirt.

coloring
the coloring is fresh, young and eye catching. A needful irritation is created by the combination of these colors and the “old fashioned” signets and the claim.
Magenta | CMYK 0-100-0-0 | Pantone 148-1 | RGB 255-0-150
Grün | CMYK-40-0-100-0 | Pantone 298-1 | RGB 177-200-0

Fonts:

Claim: Schoensperger
Fließtext: Helvetica Neue Regular | Bold

testetstest

A nice and warm welcome - nice you´ve made it to the Open Logo Project (extended). This blog is the homebase for news regarding the update of Spreadshirt’s Corporate Design and the relaunch of the Website.

Why “Open Logo Project”?
We started this blog in december 2005 to refresh the Spreadshirt corporate design, and we thought it would be cool to do it in an open, “diy” way, so anyone can join the conversation and contribute ideas and — of course, send in his draft. When we opened the doors, we finally got more than 1100 submissions from people worldwide in 3 months. That was a big success and way more than we expected. If you want to look at all the entries, have a look at our gallery.
If you want to know more about the initial Open Logo Project, also take a look at the OLP briefing and the winners.
We hope you join in, share your ideas and opinion with us and discuss the further development of the Corporate Design and the relaunch of the Spreadshirt Website.

Have fun,

andreas of the OLP Team
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