Creating a brand name is quite easy: Make ot easily recognizeable, readable, easy in production, copying and applyment to different carriers (Ads, T-Shirts, Stickers, Hats, etc.) There is no room for Photoshop bonanza, filter effect olé and all that other utter fancy stuff. Spreadshirt as a name has to stick. Stick to your thoughts, to your eyes, to your brain. And of course, to save money, the logo has been set in a licence free font. It works (as shown) in color, B/W and outline. Voilá!