So, here comes my modest contribution. The idea is, not to have a ‘fixed’ logo, but to keep it changable to some degree. This reflects on what spreadshirt is all about: the content on the products is ever changing due to the submissions of the shoppartners and designers.
The idea is to have the spreadshirt font and next to it a ‘krickelei’ (sorry, not even my babylon knows what this is in english, maybe somebody can help?). The krickelei does not has to be specific, only a few paramaters are given, like the color, the thickness and the approximate number and shape of the strokes. Within this parameters the logo can vary.
So it might be, that there are 10 different logo-instances loaded at the homepage on a random base and that the logo on my business card will be different compared to the one of ami and the one on the letterhead. But it will always be recognizable!
Plus, everyone will feel good since everybody will be able to draft a spreadshirt logo :)
Plus the recognition value of such a logo seems pretty high to me. When you see a big krackelei, you will remember it, right? So we can use it even without the type and will stay recognizable.
Plus even children will like it, since they are familair with krackeleis. They will feel positive about it and create their shops as soon as they are Geschäftsfähig.
Also good: all of our users will be able to make/ choose their favourite ckrackelei logo. Since we are about user created content, I think it’s cool.
I love this idea! Hmmm, does it still make sense to continue to competetion at all, or should we rather stop it now?
Pls. note that I did the logo creation with MS paint (ouch, outed myself as MS user…) and a mouse. Probably it will look cooler using a pen & scan or even better a wacom tablet.
excellent idea, luk. reminds me of the krakelei on top of this page: we could also use the spreadlady and delete her part by part. :-)
btw. errrrm .. lets continue the competition though. Just a feeling, but might be that there are even more great ideas coming in .. ;-)
what a great doodle=’krickelei’
it would be a good opportunity to create a company hymn as well, that will be doodled every morning!
Hmmm, can anyone pls. give it a 5-star ranking?
I would like to score a 4 on average at least!
pleeeeeasse! thank you!
come on, you are giving me a 2,4 star ranking on average? that’s a joke! I mean, that idea is just genious! probably everybody is afraid that the competition would be over to soon and now I get voted down? be honest and gimme a 4 star on average at least!
FYI - I think that krickelei means scribble in English…at least that’s what I would call these. I like the concept - changeable and varying, just like the wide variety of shirt combinations our customers come up with. However, if I was a random person who knew nothing about Spreadshirt and I saw this, I would think that this company directly relates to this scribble image - either in selling shirts with scribbles or creating your own scribble and then putting it on a shirt. The image should symbolize more accuratly what Spreadshirt is, which is a cool, young, innovative business with customizable graphics and text. Not to mention that the majority of these scribble designs wouldn’t be able to be plotted and pressed on products as vectors without some complexity, only as digitals. I don’t mean to rain on the parade, but I just think the logo should be more communicative and representational of Spreadshirt to the average first time viewer of it.
hey lak,
love your idea. it fits on all points, and i agree that it should get higher rated :-), definitely.
but mark that you lose other peoples sympathy by whining for it.
Your motivation was well stated and i believe people will vote if you give it some time, but please stop crying :-)
Haha, Eva, well said! Yeah, stop begging, doesn’t suit you :-)
Pls. also check my begging entry at lakattack:
http://spreadlog.net/archives/2005/12/open_logo_proje_1.html
:)
Ok, whining does seem not a good strategy… anybody interested in bribes? pls. send me your paypal-membername. haha, I’m so funny…
Honestly: I think the geniousness (is there a word like this?) of the submission should earn 5 stars no matter if I beg, bribe or threat for it! :)
Now I know, where I´ve seen the “logo” before. It reminded me of this posting:
http://sethgodin.typepad.com/seths_blog/2005/07/sometimes_its_t.html
It´s titled “odd ideas that spread” ;-)
hi,
I just wanted too add, I like the idea a lot, but:
apart from the conceptual side (which IS outstanding!), why does it appear in such a bad form, i mean: it looks disastrous!
Honestly. The kerning of the type (what is it? helvetica 65 medium?) is simply bad; the type itself widely overused.. There is no uniqueness in it; but a new brand (esp. spreadshirt) should be all about uniqueness, shouldn´t it be?
And the doodle does not look to appealing, either. Grab a pen, do it analogue! Or use Illustrator!
best,
Oh, and.. ..happy holidays, everybody!
best again,
jkr: cool, makes me confident about the idea. if the little fly works, then the doodle might be catchy, too.
steff_en: thank you, that’s a very good idea. i will visit the graphics department tomorrow, I think manuel has a wacom tablet i could use. probably he can give me some hints about the font, too.
and if anybody likes to help with modyfieng the krakelei i’d be very happy (all the more since I can’t win prizes anyway since I’m from spreadshirt… ;)!
happy x-mas! :)
hey lak,
even if it is hilarious: take a look at www.hbk-bs.de
their logotype actually _is_ some kind of “krickelei”… three random “kleckse” (goddamn, where’s my english gone??) and a word mark, that’s it.
greetz
vali
I love the idea :D
steve, thank you! :)
but oops, this was the link to the first version of the krackelei only… the second one with a little more explaation of the benefits of this logo can be found at:
http://olp.spreadshirt.net/wordpress/?p=161
btw., I’m not a real designer (just an artist ;), so I’m not too good in crafting the details… if anyone likes to adapt this, feel free!
I ecspecially like the ‘randomization idea of it (cu picked it up in his 49,90 idea - http://olp.spreadshirt.net/wordpress/?p=245 , for example).
krackelei is geil
you could paint it as real oil-picture :)
From the beginning, i prefer this one. no shirt, no S, just spread.
krackelei = doodle
Stylewars: “I don`t doodle, i just write my name.”