So, here comes my modest contribution. The idea is, not to have a ‘fixed’ logo, but to keep it changable to some degree. This reflects on what spreadshirt is all about: the content on the products is ever changing due to the submissions of the shoppartners and designers.
The idea is to have the spreadshirt font and next to it a ‘krickelei’ (sorry, not even my babylon knows what this is in english, maybe somebody can help?). The krickelei does not has to be specific, only a few paramaters are given, like the color, the thickness and the approximate number and shape of the strokes. Within this parameters the logo can vary.
So it might be, that there are 10 different logo-instances loaded at the homepage on a random base and that the logo on my business card will be different compared to the one of ami and the one on the letterhead. But it will always be recognizable!
Plus, everyone will feel good since everybody will be able to draft a spreadshirt logo :)
Plus the recognition value of such a logo seems pretty high to me. When you see a big krackelei, you will remember it, right? So we can use it even without the type and will stay recognizable.
Plus even children will like it, since they are familair with krackeleis. They will feel positive about it and create their shops as soon as they are Geschäftsfähig.
Also good: all of our users will be able to make/ choose their favourite ckrackelei logo. Since we are about user created content, I think it’s cool.
I love this idea! Hmmm, does it still make sense to continue to competetion at all, or should we rather stop it now?
Pls. note that I did the logo creation with MS paint (ouch, outed myself as MS user…) and a mouse. Probably it will look cooler using a pen & scan or even better a wacom tablet.