You have been wondering when we make the switch and show our new logo. Of course we would have liked to implement and put the shiny new logo on our website, instantly after the end of the OLP. However, things were different, and this may sound like an argument: It wasn’t about a “marketing stunt” - we had to take our time, since we wanted to wait until things are fine, and we are really really happy with what we developped. Which is, what we are! You will guess which draft finally made our frontpage, it is …
the LOVETAB! And I can assure you that we tested and played around with both winning concepts a lot, which means we still like Lufografs concept and maybe we will see some elements of “Playing with forms“, even if not today or tomorrow.

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