One step closer, no steps back. The ball is well and truly rolling now on the finalization of our new logo. On Monday both agencies (read about them here) submitted their initial review and developments on both Lovetab and Play With the Forms. This stage was about the agencies delivering a:
- A first reaction (what do you think, what makes the biggest impression etc)
- Usage examples (one colour, small sizes, stationary, web, marketing initiatives lets see them in action)
- Development Opportunities (break it, twist it, show how deep the logos rabbit hole goes)
The results are really promising. We’re so proud of both logos that I’m certain we’ll find ways to use them both in some capacity - marketing, special campaign etc. But only one can become our new logo, and we’d welcome your input on the agencies work and your recommendations.
Here are some highlights from the proposals, showing different usage possibilities of both logos:
Play With The Forms By Lufograf
Lovetab by Kim Larsen
And here are both pdf’s the agencies submitted. Let us know what you think.
Kocmoc.net (read Kosmos) - There’s also covers Frankensteining which wasn’t in the brief, and we’ve been pretty strongly against since the start. But its nice to see their interpretation of it.
Beau Bureau - Lovetab pdf & Play With The Forms pdf
I was impressed how well they worked when used together though. Not combined but supporting each other as in this advertising campaign proposal from Kocmoc:
So what do you think overall?
Look for an announcement of which will become our new logo soon.
Very interesting pdfs. Thanks for the insight! I love what Kocmoc did with both.
And I’d be pretty curious what they would have done with mine ;)
Cool, I like it how kocmoc analysed both of the logos very professional thoughts. I like the idea of it to use both go hand in hand!
is the left on the new Unilever logo put on a shirt?