The Computerlove Collaboration prize winner is (oh and does anyone want a free shirt?)

Sorry for the wait guys, are last two panelists have been busy/on tour as of late. But one down, one to go and the winners are……………………………………………………………

The Scientists aka Legofish and Shahin.

The decision to choose Molecular Goodness for the Collaboration Award was not so easy. I guess most companies’ logos are the results of collaborations between marketers, designers, and executives. But in most case the design process is an individual one. So what is the point when more than one designer works on a logo?

Also there are many criteria for judging a logo for a big brand like Spreadshirt with a lot of support and media where the logo should be applied. Does the logo translate the Spreadshirt strategy and message? Is the design scalable? Does it reflect the brand-company spirit? Whats the balance between effectiveness and originality? How does it differentiate itself in the “on demand t-shirt market”?

A lot of this questions are solved by The Scientists and their “Molecular goodness“. To be honest, the vote doesn’t go the logo itself as a sign. The logo to work alone would need a redesign. But the vote is for the branding system. When a company can play with visual elements to develop a strong branding system based on different media environments, is there a need for a logo?

The Molecular Goodness, as a logo, message is more about the community represented by Spreadshirt. But by using different forms constructed with different shapes, the branding system takes a new level and offer Spreadshirt a new way to express “Your own label” in a lot of manners, adapted to context. The system is strong, simple, widely scalable, and fun because it can be different every-time. I guess this kind of approach has not been explored yet in this market area.

What better represent the collaboration, when a team can use the same elements and produce each time something very different… That’s why the Computerlove vote goes to Molecular Goodness. Congrats to the Scientists Team! Clap clap

Congrats to the Scientists, that makes Legofish our first double award winner!

And thats not all….

Last but not least we have a special goodbye gift for you all. What could it be? A million pounds? A customized toilet? Chocolate King Kong? Well we’ve been racking our brains to come up with something better than all of them.

The eureka moment was a comment I read that I now can’t find. It was about how most of us that took part in the OLP aren’t winners in the normal sense (ie we didn’t come 1st, 2nd or 3rd). We’re losers, but happy losers. There were a few comments I saw like this:

Grafismo: “So congrats to the winners, and for the losers as myself don´t get desperated. Life doesn´t end up here. Jebs keep up those good ideas! Surely you will apply them somehere further on.”

Yonda.tv: ” “Time is the substance from which I am made. Time is a river which carries me along, but I am the river; it is a tiger that devours me, but I am the tiger; it is a fire that consumes me, but I am the fire.” Anyway…..the world is for winners and there is no valid explanation that a loser can bring.”

Nelson: “Congrats to everybody for your good jobs and your goods concepts. Spread wings by RemQ is really good! and The Signal By Laurent is woow! And the loser salute to them! ;-)”

So fellow losers (my spread your cape design not even making a shortlist) lets all be losers together. Everybody who takes part can have a free special OLP “losers” t-shirt. The theme of the shirt and the only brief you’ll get is “losers”. The idea:

- We use la Fraise as its designed for this type of contest, so we’ll manage it on the english la Fraise blog and using a la Fraise gallery

- Anyone who wants to can adapt parts of their logo entries or design whole new images that representing “losing” or being a “loser” can submit them.  Upload to the special contest on la Fraise. There’s no prize as such, just the fun of taking part (these wont be for sale).

- We take them and build a collage into one super awesome “loser” shirt.

- Anyone who submitted to OLP (and special friends like t-shirt talk) can get a shirt for free (well you might have to pay shipping).

How does that sound? We’ll reveal how you can reserve your shirt tomorrow when submissions will open. You’ll have just seven days to complete your design elements.

Yay i’m really excited to see what you’ll all come up with and hold in my hands my own official losers shirt to confirm what I always feared (I’m a happy loser).

Good night OLPers!