
Picking Labelheads for the my special award was not an easy decision: For my selection for the overall award I tried to look most of all if these designs would make sense for Spreadshirt from a logo perspective (for me, this is not only a design decision but also one of giving a company and its employees a new identity). There are a number of constraints for such a selection (contrarily if you just evaluate the beauty or freshness of a design alone).
But for the innovativeness award, these constraints are gone, so my selection space was much larger. But a few designs made it into my personal short list for both awards, and one of my most favorite designs since its first posting are the Labelheads.
I have commented on this entry before:
“- A clear winner, one of the most innovative ideas seen in customization in a long time
- transports perfectly the customization message of Spreadshirt, you should launch it in any case with the logo configurator, and for a premium, allow Spreadshirt customers also to customize their personal Logohead; for top merchandisers, you could create an own logohead (perhaps with a king’s crown)
- And if Spreadshirt needs a serious logo, the stand alone version of the letters without the Labelheads also works well
- My personal trademark attorney is indifferent about the design from a professional point of view, but just LOVES it from a personal point of view
- Downside: what is in ten years? How sustainable is the logo? However, I believe that the language of the Labelheads also will allow for modifications and fun in 11 years …”
I am not a designer nor a graphic arts specialist, but I know a little about customization and personalization and thus the business model Spreadshirt is based on. And to connect this idea with the Labelheads design was a great idea for me. I especially liked the detail and level of execution of the design proposal (as in the end in innovation management, having a great idea is one thing, the other is to transport your idea and transfer it into a rigid solution), including the great mini-configurator. I could go on, but from reading the postings and comments in the OLP blog, I believe many of you share my selection anyway.
So, Congratulations Pendar aka Legofish — and have fun with your totally customized outfit!!!
Thanks Frank!
Congratulations also from the Spreadshirt/OLP team Legofish this was a very popular entry and you thoroughly deserved to win this prize!
You get entirely customized:
Trainers from RBK Custom,
Clothing naturally from Spreadshirt,
A bag from Timbuk2.
Custom Muesli from Spreadshirt friends MyMuesli.
More panel prizes to be announced over the coming days.



Gratulations Legofish.
Labelheads really was one of the most innovative and comprehensive designs.
I have already talk about your work and mentioned it.
Good luck in further work.
Congratulations Legofish!!
I’m really grateful to Dr. Pillers for this award and I’m very flattered by his comments about my logo. Thank you very much :)
wow, congrats, legofish!
congatulations !
wow custom muesli? lucky bastard. congratulation Legofish!
thank you guys
congratulations :))
I simply love the look of frank piller on the photo!
he seems to be really mesmerized by the fantastillion of combinatoric possibilities opened up the modular approach of the labelheads logo :D
actually, I think he looks a bit like a little boy with his new christmas present ;)
but maybe that’s just due to the myspace-camera perspective and the little santa-clause label-head next to his laptop ;)
And a very nice modular sofa customize by Kenzo. Show us your toilet Frank.
errrm. we shouldn’t get too intimate here, should we?
nevertheless - if Mr. Piller is a true customization-addict he might have one of those:
http://www.flyingdalmatian.com/toiletseat.htm
making your own toilet-seat is actually pretty simple … just follow the article on laser-etching your powerbook at makezine.com and replace the powerbook by a toilet seat throughout the tutorial… pretty cool, eh?
these toiletseats could be created in MIT-style FAB-labs all over the world, with an easily available 20.000$ laser cutter :)) okay … some people might need water-closets first, but until they have toilets, they can wear the toilet seats around the neck, or invent some other cool applications for their brandnew customized toiletseats :)
the more i think about it, the more i’m convinced that customized toilet-seats may really be the next big thing in mass-customization … you better come up with a company logo for ’spread-seat’ real quick :D actually, I already have an excellent idea, i think I’m going to call it toilet-heads ;))
I know it’s tasteless and leads to the wrong topic, but you know where this ends, right:
http://www.mein-klopapier.de/
http://www.printedtp.com/
-> customization is just everywhere (I’m glad that the award doesn’t cover all the niches ;))
btw. mymuesli is really cool and one of my favourites :D
btw. congratulations legofish!!!
Congratulations Legofish!!
Good choice and well deserved!
Once again you cross le limit of decency shirtned. I.. I EUR1000 economy to the bank, if I win the first prize: it is 4,000 EUR investment, and phone in toilet it is fashionable now, i can convince investors in telecommunications.
@ami: I don’t wanna get too deep into the niches ;)) but customized toiletpaper is an alltime German classic. in Heinrich Mann’s novel “Der Untertan” (1914) the main character is a promising toiletpaper manufacturer who wants to print customized imperialistic aphorisms onto each single sheet - for example “am deutschen wesen soll die welt genesen”…
anal fixation and mass customization seem to be deeply rooted in German culture ;)
I congratulate you that you deserve this award! :)
@shirtnerd: I recommend you should view: http://www.bendecho.de/4bc43e4896-toilettenpapierfalter. Too good for Innovation Price? ;)
@ikou
decency is my middle name :))
and you can’t beat the Japanese in toilet featurism. they hold the record for the world’s most sophisticated toilet since 1997, and Mr.Matsui, a leading toilet engineer at Matsushita already talked about plans to equip toilets with cell phones and internet access as early as 2002 :))
http://www.globalaging.org/health/world/toilet.htm
But Matsushita did not conquer the German market. My investment, your huge knowledge of toilets, and P.S as human resources manager : the dream team
@Japasa :D
fantastic :)) did you build that machine yourself? ;)
unfortunately this great invention may be more or less restricted to the German market…
note that toilet paper research classifies the users of toilet paper into folders, wrappers, crumplers and single sheet users - while 90% of Germans are folders, almost all Americans are crumplers :D
http://zeus.zeit.de/text/2005/51/T-Klopapier
ikou … you totally convinced me :))
you may send me the money right away :D
:) i suggest mass-standardization
And who will make the logo that will promote slogan?
@ami
customization of labels seems to be quite popular, too.
check out those customized labelheads :D
http://www.labelhead.com.au/
looks familiar? ;)
@P.S.
since neither of us seems to be extremly successful in graphic design, we might try to convince Legofish to design the logo for us :)) but maybe we shouldn’t bother him, since it may already annoying enough that we keep elaborating on the profane science of toiletology :D
if bubble-label is not 1st, i can recycle bubble-label into bubble-cover-toilet, i ever made an Elvis-bubble, an army of cornmen-bubble… maybe the execution is too much professional but you can make it P.S.
I see that you enjoy so much with ingenous and funny comments. Many times dealing with me personaly. It would be better that you have put more effort in making enough comprehensive idea for this competition.
… Execution is something that comes after you build the complete idea which will be artsy-fartsy executed LATER.
Your comments live in perfect harmony with your proposals for this competition…
…Loud but not much comprehensive…
And that is a FACT!
Quite obvious actually…
you re right P.S. Make the idea i will try to make a comprehensive execution
eheheh, congrats legofish!!!!
P.S. maybe you should become the boss of our little start-up … i like your way of saying ‘this is a fact’ :)) but if you make the idea and ikou turns it into something comprehensive, what’s my job gonna be?
I don’t know Shirtnerd, but here is the idea so after ikou’s professional execution we might get better picture about it.
Inspired with Ikou’s bubble label I have named this idea as “Lubber Label - Your Own Labour”
The concept is putting together the 2 MOST PERSONAL THINGS that one designer can own.
Toilet seat and good screen positioned vertically. The screen is positioned verticaly because we are dealing here with personal brending and for making the good profile of yourself… landscape position is not very suitable. So we’ll put it verticaly. But this technology is already known in pivot screen production so I don’t think that additional explanation is necessary. Also you should pay attention on THE FACT that screen reflects the very essence of a person manifested through it’s ultimate “Grand Inspiration” that can be seen looking through the toilet seat. The “essence” is presented with brown colour with sofisticated gradients reminding us that artsy-fartsy presentation is the main thing about the “essence” of our labour. Also All together appear as some kind of lap top but if we are gonna go in this direction I suggest to call it the “Label BLOP” - Your own labour!
http://www.fileden.com/files/2007/6/8/1157955/Lubber Label - Your Own Labour.jpg
http://www.fileden.com/files/2007/6/8/1157955/Lubber Label - Your Own Labour.jpg
http://www.fileden.com/files/2007/6/8/1157955/Labour.jpg
Sorry for bad links. Adam can erase failures. Thank you Adam. ; )
I forgot to say that BLOP is the sound of the “essence” being droped into reality while having the “Grand Inspiration”.