Later on i’ll reveal the current top logos that you’ve been voting for. Some of the panelists final picks are coming in now, so i’ll share them from time to time as well. Tomorrow will be ISO50’s, today its the turn of Mit/Aachen Professor and Open Innovation/Crowdsourcing expert Dr Frank Piller.
Here are his picks for 1st, 2nd and 3rd:
Obviously, it was more difficult than ever to pick a design. So I just let my business sense guide my decision to provide an extra input to the real design experts (=the other panel members). And I got my personal trademark attorney sitting next to me to also get her input on the protectability of the designs (for the future trademark protection of the logo).
Ok, here is my list (first, without an order):
Pop your collar! By Netweight
- simple design, but very powerful message
- a typical “why did no one think of this before” idea
- adaptable, can be used with and without words
- and very positive evaluation from the trademark perspective, should be defendable
- downside, however, not really Spreadshirt specific, could work for many fashion labels
LabelHeads by Legofish
- A clear winner, one of the most innovative ideas seen in customization in a long time
- transports perfectly the customization message of Spreadshirt, you should launch it in any case with the logo configurator, and for a premium, allow Spreadshirt customers also to customize their personal Logohead; for top merchandisers, you could create an own logohead (perhaps with a king’s crown)
- And if Spreadshirt needs a serious logo, the stand alone version of the letters without the Labelheads also works well
- My personal trademark attorney is indifferent about the design from a professional point of view, but just LOVES it from a personal point of view
- Downside: what is in ten years? How sustainable is the logo? However, I believe that the language of the Labelheads also will allow for modifications and fun in 11 years …
Think Spreadshirt by Inadimova
- I love the versatility of the design
- Cute, innovative, and very well transporting the general SpreadShirt message
- I see a great opportunity to combine this again with a mini configurator
- My personal trademark attorney has a few concerns (this is why she is a lawyer) but in general approves the design to be defendable (and personally, she finds it gorgeous).
- Downside: Will become the favorite of Japanese’ school girls, but will your large corporate merchandising partners love this, too?
Now, the ranking:
a. ranking - serious regarding the briefing:
1. Pop your collar!
2. Think Spreadshirt_2
b. ranking - w/r to its ability to eyecatch, memorability, uniquness:
2. Think Spreadshirt_2
3. Pop your collar!
There you have it, what do you think of Franks picks? Do you agree or dis-agree with his selections?