Alot made it this week, not suprising as we had so many entries. Also many new designers entered this week, bring lots of fresh blood and ideas to the contest…..

Remember this stage is more about acknowledging what we really like on first inspection which is why its a company wide vote to get on here. Then we start the more detailed process of the OLP core team sitting down and checking thoroughly against the brief so we know some of these designs might not be 100% there, but there enough to warrant a more detailed examination and us signalling that we like them.

Look at the improvements of Bubble Label, Spreadshirt TM and Lovetab etc as examples of how it can work, where we’ve nominated some designs that had an exceptional idea rather than a “nice” icon, which has then been improved and refined in later versions. Obviously as the contest is closed we’ll have to use our imagination this time to see where these could develop.

In no particular order:

1. The Signal By Laurent

Lots of potential and a big favourite of Jana and Ami.

2. Flat TM Tshirt by Jaehyo Jung

3. Put it together yourway! by AlexanderWende

4. Spread Move by Jay Unique

I think our first pure typo entry to make a shortlist.

5. Sign Here by Davidnguyen

6. Molecular Goodness by thescientists

One of very few collaboration entries!

7. Look what you’ve created by Green

8. Smart Update 1.4 :) by Azzaoui

9. Spread wings by RemQ

10. YourIdeas_w7_version2 UPDATED by Pascalphilly

11. Spreaded Wings of Freedom by Formikula

Great for the wear what your thinking and imagination side of creating at Spreadshirt.

Manuels pick from the week. Strong stand alone icon.

12. The Blank by PMD

13. Neck Smile by Mootsie

Fun, playful, interesting presentation and idea.

Big ups to Spooky Laundry by Geogre, OLP Exit! By Muamer (we see t-shirts everywhere as well), Add colour to your life by Daniela Barbeitos, Spreadshirt Logo by Gunguntur (you need a design degree to follow all this?) and Look mum, no hands by Grafismo for making us laugh/smile with their excellent presentations and ideas.

Congratulations to you all, the last week was really amazing and totally exceeded all our estimations! Tomorrow we’ll reveal who from these will become our last grand finalists.

34 Responses to “Wk7 Shortlist”


  1. 1 by Lufograf | Oct 16th, 2007 at 9:52 pm

    Congrats to all of you ! It’s a nice selection and I’m particulary happy for Laurent whose “signal” deseve it a lot !

  2. 2 by Mootsie | Oct 16th, 2007 at 10:22 pm

    Three or four choices (not many considering there are 13 this week) surprised me a bit, but I’m glad of being in a shortlist for the third time now :) (but just shortlists for now :( )
    Good luck to me and to Laurent…and also to all the others!

  3. 3 by Lufograf | Oct 16th, 2007 at 10:43 pm

    On reflection, you’re right Mootsie… I think that some of them are really strange choices !

  4. 4 by pmd | Oct 16th, 2007 at 10:44 pm

    I’m very happy that Laurent & Mootsie’s graphics make the shortlist. I also like the Jay Unique one a lot. Too bad that we can’t make any further development as the contest is closed…
    I wish goodluck to everyone !

  5. 5 by Jebs | Oct 16th, 2007 at 11:55 pm

    what can i say…? i’m disappointed, just zero of my designs made the shortlist…of course that’s subjective, but i feel that…well, ok, i keep my mouth shut, that’s better. i’ll speak perhaps later, or not, maybe i’m too disgusted about my own results in this contest to be objective…

    so? congrats to everybody, a big Up for Laurent, i hope he will make the grandfinal. good luck everyone!

  6. 6 by Nelson | Oct 17th, 2007 at 12:29 am

    Congrats to everybody for your good jobs and your goods concepts.

    Spread wings by RemQ is really good! and The Signal By Laurent is woow!

    And the loser salute to them! ;-)

  7. 7 by Pascalphilly | Oct 17th, 2007 at 1:01 am

    Yeah some really weird picks again this week but at least as well one of mine and some others are really nice as well. Since now I agree with Jebs (dont worry mate) and keep myself quiet. Good luck to everyone!

  8. 8 by Kim | Oct 17th, 2007 at 1:04 am

    Spread Move is a f**kin masterpiece.

  9. 9 by P.S. | Oct 17th, 2007 at 3:51 am

    What? Ahahahaa… Are you serious? Noo… You must be kidding! Ahahaha… I’m shocked. :D
    Actually I have expected the very few of my works…and not just on Shortlist but on the Final race for sure…
    And that is me being modest.
    I guess some might wonder why I have expected such a thing…
    Well..
    it’s quite simple…
    My solutions are JUST TOO GOOD!
    Maybe my examples weren’t so artsy-fartsy and I didn’t had much time for cheap adulation…
    But few of my ideas are totaly superior and you can ask any REAL designer there…
    Forgive me for being rude… But I am insulted as well and very, VERY disapointed…
    I gave you the tastest cookies on the planet… Specialy made for you by me…
    And you spit on it…
    : (
    Such a disapointment…
    I was abstaing for commenting all these silly solutions… Thinking that there are some people that “know the job” and at the end they will come out with real thing as selected…

    My english is not so good and probably I can not compete with some other copetitors in this “sparkling VERBAL advertising” so far… Each of my ideas is better than 95% of your Grand Finalists… Not to mention short lists…
    Actually doesn’t have to mention…
    you have links above and see for your self…
    I can not wait to show this to the people from the branch.
    Ahahahahaa
    Terrible!
    I really hate when life appears as a bad joke.
    God…
    I was such a fool…

    To those who agree with me and to the people who have an “EYE”… I say farewell with retrospection to my “wasted cookies”…

    http://olp.spreadshirt.net/entries/author/ps/

    P.S.
    I hope this thing is some kind of fraud… ’cause that will mean that there is actually possibility that there are some good designers after all… But if it’s not… There is something very sad over there…
    In my country these kind of competitions are fraud in more than 90% of cases. That is why I never participate there and I took participation here… But this kind of an occurence is trully surprizing me.
    I just don’t get it. :D

    Last time I took participation was among Japanese designers ( and we all know their reputation in the branch) and I won there… But here…
    I am not good enough even for the shortlist.
    : I
    Whatever…
    I was wrong and that’s it.
    See you and good luck!
    Bye~

  10. 10 by kontrasto | Oct 17th, 2007 at 7:06 am

    @ P.S. Look buddy, I know it’s a huge disappointment not being picked - I wasn’t picked either, but c’mon, don’t go and blame the Spreadshirt team. Your logos are nice, but maybe your style just doesn’t fit Spreadshirt. Just smile, look up and say “this one went bad, but I will make it the next time”.

  11. 11 by kontrasto | Oct 17th, 2007 at 7:46 am

    About the entries, I really like Spread Move (ironic how we were all blowing our minds off to find the right icon, then Jay Unique pops up with his rocking typo-only stuff!) and Molecular Goodness, although that might be too complicated. But my fav is still Think Spreadshirt by Inadimova. I really hope that wins!

  12. 12 by Ina Dimova | Oct 17th, 2007 at 7:56 am

    Thanks, kontrasto:) and congratulations to all!

  13. 13 by Kim | Oct 17th, 2007 at 8:01 am

    P.S: Whoh, whoh, whoh. Man, what are you goin on? You gotta stop those drugs man, they don’t help you shit. You’re just making yourself look stupid, don’t you realize? Spreadshirts hosts this competition to get a new logotype, not to give you a macbook pro. If your entrys don’t hold up, they don’t hold up. It’s as easy as that. You can’t do nothing about it, and you have no vote in this.

    And this is for all of you. If you don’t get selected for grand final (or the shortlist), there is nothing you can do about it. So keep away from making yourself look stupid like mr. P.S. Spreadshirt will decide what their logotype will look like and you don’t even have to be bright to get that.

  14. 14 by Japasa | Oct 17th, 2007 at 8:03 am

    I congratulate all you and good luck for the today’s decision which off to go to the grand final! :)

  15. 15 by dogbite | Oct 17th, 2007 at 8:56 am

    IT’S VERY SAID TO SEE SO MANY STUPID AND BAD DESIGNS IN THIS WEEK’S SHORTLIST AS THERE WERE SO MANY OTHER GREAT ONES WHICH HAD MORE TO SAY THAN ‘HOLE REINFORCEMNT LABELS’ (SORRY LAURENT) OR ‘POOR TYPOGRAPHY AND BAD ILLUSTRATION’ (SORRY JAEHYO JUNG) OR ‘FLYING EAGLE SHIRTS’ (SORRY REMQ) OR ‘I LIKE SMARTIES’ (SORRY THESCIENTISTS) TO NAME A FEW. BUT IN THE END EVERYONE GETS WHAT HE DESERVES.

  16. 16 by grafismo | Oct 17th, 2007 at 9:07 am

    IMHO “Spread Move” is a great entry (congratulations) but I ‘m afraid that has not any chance. Hope to be wrong but seeing the finalists series it’s evident than jury likes more a *single icon* and then a brand name integrated with it. I learned it after presenting 4-5 of pure typographic entries (http://olp.spreadshirt.net/entries/author/grafismo) that never got any feedback or pick from SS though . So congrats to the winners, and for the losers as myself don´t get desperated. Life doesn´t end up here. Jebs keep up those good ideas! Surely you will apply them somehere further on.

  17. 17 by bulgrin | Oct 17th, 2007 at 9:21 am

    Congratulations to all who made it and will make it to the finals.

    Hey Jebs I’m very sad too that I couldn’t make it through to the finals. And you know, every time this happens you ask yourself if you are good enough to be a good designer but hey there are people who decide on which to take and which not and people have their individual taste at last.

    I’ll keep my fingers crossed for Japasa’s Spreadshirt TM wish I could compete with you.

    And P.S. just be a bit more self-critical!

  18. 18 by Jebs | Oct 17th, 2007 at 9:26 am

    thanks pascalphilly, i’m happy for you too for this shortlist ;-)
    i think that’s there is a borderline between being frustrated and being insulting (I am disappointed, because it’s a 4 weeks of works that results in…nothing, not even a singular shorlist pick, even if the feedbacks were sometimes pretty good) but P.S: don’t insult and thinkl that you are better than the others, that’s something as disgusting as you tell…we know the rules, we know that only a few can make it…

    as i said, i don’t want to begin discussion…but, i want to say a few words:

    i just don’t understand why SS crew come up with such a big contest to end up sometimes with so classical picks, i mean, you wanted strong concepts etc…you wanted people to give their maximum…and in return…? you choose some stuff that are not original at all (i am talking about all the 7 weeks, the grand finalists etc… not just this shortlist of course), when i look at some of the grand finalists stuff, i think that you weren’t clear enough, you told us something, and you choosed quite the opposite.

    I just remember the week when you didn’t even pick ONE single grand finalist…there was Bubble Label from Ikou…but then in the wildcards, you just choose them! Then, the wildcards, not one pick from week6 or week7…that’ not fair imo…

    I read also a lot of comments from you to explain why some didn’t make it to the grand final, like the Laurent’s SpreadHeart that was not “a standalone icon” lol…it’s a bit of a joke to me, because then, why we see Labelrange, or tag your branc ind the grand finals???

    When people make a such big contest that draw so attention (just imagine the hard work every single person put, the heart every single person put in it…you multiply by the numbers of participants…you imagine???) the first thing is being clear, honest, with coherence, transparence, good criterias, and first of all rules that permit egality! Because in other case, you just fool the people that work FOR the contest…it was fun, of course, but we also are talking about WORK, TIME…so all must be as perfect as possible, and in this contest, it was not like that imho.

    well, i am talking a little bit, even if i said no…i just talked about a few things that come t my mind… I just look that the commentors were only graphists and concurrents, a lot of them surely were afraid to comment and congrats the others work if they were good, so they could draw attention on concurrents designs, and not make it…but on every single answer on their own works jump to answer too…that’s just a fact, the comments were not sufficient, and not a good criteria, too many designs, not so many people who commented them, and only graphists that were involved…even with that, some deisgn that draw attention weren’t picked…why? i dno’t know, you didn’t takle the time to explain even if you said the contrary en week6 (i just wonder how my carry on carry it for example (with all the evolutions) wasn’t in the shortlkist with so many TRUE comments of gifted people…

    anyway, as i said i enjoyed a lot the contest, and in fact, playing the game with the others, it’s a great great pleasure to see the creativity if every single graphist…but the way the contest went, the way the picks were choosen, etc…i feel that something is wrong…

    the most important thing is: i am quite sure (well i have a doubt, but that maked me angry) that you already knows (you will teell the contrary) what design you will print…and since a few weeks, but of course you continued to motivate us (and therefore, it’s even lies, and exploitation) to let the contest continue with so many exaltations…in fact, whatever you choosed in the last weeks was so strange (like the alexender and laurent picks…that were far from their best efforts) that it made think: they just fullfill the empty spacesn because they already know what they’ll choose…

    finally: i congratulate everybody that were in the shorlists and grandfinals, i am criticizing the contest, not the participants, graphists who i loved to be with ;-)

    see you all

  19. 19 by grafismo | Oct 17th, 2007 at 9:51 am

    Buf Jebs pretty well explained what are some of my feelings too! I wrote down in an old post that SS suffered of entries overdose. By example, CEO’s video suggestions caused by more graphist’s confusion about which trend to follow, Those picks were IMHO just opposited to any of Jana’s recommendations. It’s pretty sad to read after 7 weeks “I think our first pure typo entry to make a shortlist.”, by example. See you!

  20. 20 by adam | Oct 17th, 2007 at 11:20 am

    “the first thing is being clear, honest, with coherence, transparence, good criterias, and first of all rules that permit egality!”

    I’m sorry that you feel that way Jebs. I’ve really enjoyed your work and the positivity that you’ve shown to the contest. Of course its really sad that you didn’t make a shortlist, in fact its more than sad :(

    To hear you talking so negatively about the contest is even more dis-appointing, I assure we have no idea what will win we’ll have three seperate surveys, staff, spreadshirt shop-partner and you guys the OLP crowd. Thats thousand and thousands of people who will vote, then this will go to the board and Jana to make the overall decision, not the OLP team. Sure we have influence and we’ve worked with them constantly throughout but really no-one knows who will win.

    Of course its really sad that you put that work in without a reward, but that is the nature of design contests a small few will win, while the rest get only feedback, experience and hopefully fun. Sorry in this case it was just the latter three for you, but that doesn’t mean we don’t appreciate the hard work that you all put in. We tried to design the contest in a way that would reward more of you so we:

    - Approved every entry, so anybody could take part and get feedback on their work to help them gain experience

    - Have taken every opportunity internally and externally through presentations, newsletters, work with Computer Arts, promotion on Spreadshirt, press releases about the contest and specific designers and your work etc

    - Split the prize fund in a number of awards, not just the winning logo. But also 2nd, 3rd and the five panel prizes which your still in with a chance of winning.

    I guess some of these worked better than others.

    But even with all these things you won’t all get the recognition you deserve. Unfortunately thats a flaw with the contest model, I just hope that all the other stuff (exposure, experience) is enough to make it worthwhile for you. We really have tried to be fair and consistent, its really not easy to be so.

  21. 21 by shirtnerd | Oct 17th, 2007 at 11:25 am

    Wow. There seem to be lots of people suffering some kind of post-OLP trauma here.
    I hope spreadshirt has some masterplan what to do with all those frustrated designers. Maybe print the winning logo on punch bags rather than tshirts and hand them out for free?

    I guess it would have been clever if spreadshirt had decided to integrate the crowd into the logo selection process - because otherwise it is like ‘you do the work - we make the decisions’ and thus it’s pretty clear who will become the scapegoat for 99% of the crowd :D

    I think there’s a subtle but important difference between crowdsourcing and crowdcrafting, and companies like spreadshirt still have a lot to learn. It’s very much like ruling a kingdom. I can understand that spreadshirt is not ready for democracy - a concept that is frowned upon in the business world - but adding a house of commons to counterbalance the house of lords would help a lot in securing the goodwill of the crowd…

    In my opinion the importance of getting the collaboration framework right cannot be stressed enough, since the collateral damage of draining the crowd may well affect the reputation of a company, especially if it relies so much on the crowd as spreadshirt does.
    there is a lesson to be learned from the boston tea party (no taxation without representation) and history is abundant of examples for crowdsourcing gone wrong … so better make your homework next time to prevent the dawn of the spreadshirt-tee party ;)

    but I must say that inside the framework chosen, the OLP-team makes an excellent job, and it is amazing to see the creativity OLP 1.6 has unleashed :D
    Of course I still have to come up with a conspiracy theory, that explains why none of my excellent designs have made it to the shortlist ;) not even my n-dimensional hypershirt logo, that should at least win a prize in parallel universe, where true artistic talent is still rewarded ;)

  22. 22 by Jebs | Oct 17th, 2007 at 1:12 pm

    hi adam, thanks for the answer, don’t misunderstand me, you made a great job, when you say “We really have tried to be fair and consistent, its really not easy to be so.” i just completly agree that it must have been pretty hard for the staff to drive the contest.

    i said a lot of things, some were intuitions, other were facts, about the next steps for the grand finals, i’m happy to read you, sincerely, that’s a good relief, really ;-)

    shirtnerd said with a lot of sense of humor “Maybe print the winning logo on punch bags rather than tshirts and hand them out for free?” :-) personnaly, to be honest, i’m not frustrated…i just feel that some choices are not in coherence with your different thoughts that we took seriously the previous weeks…like the standalone icon stuff etc… (i just look at Spread Move by Jay Unique, and feel that it’s not at all what you said about standalone logo…but i don’t say i do’nt like it, i just say…that’s surprising ;-) )

    adam when you say “I just hope that all the other stuff (exposure, experience) is enough to make it worthwhile for you” i answer to you: YES it was worthwhile 100% and about that, i agree with bulgrin, i understand exactly what he said.

    well, enough said, now, i just want to say: Let’s the best design win! and let’s the contest continue for the great pleasure of the finalists ;-)

    i think that’s important to expose our point of view, as we all took a lot of time to play the game of the contest..that’s what i’ve done, just expose, honestly, without hypocrisy, without anger, and keep up the good work adam, i hope you’ll read my last comment ;-)

  23. 23 by Dolphine | Oct 17th, 2007 at 1:42 pm

    Is it a joke??? hahaha

    I just want to remind you your own “designers brief”:
    http://olp.spreadshirt.net/wordpress/the-briefing/

    3. What do we expect.
    Now its your turn. Your challenge is to take the message of who we are, and what we stand approachable for the masses! Good Luck…

    * The logo should look and function as an identifier/marker for our business.
    * Should help people understand what we do.
    * Needs to support and re-enforce our new tagline “Your own label”.
    * Reflect our product values of easy to use, detailed and Individual.

    SHOULD HELP PEOPLE UNDERSTAND WHAT WE DO ?????
    Sorry but most of the logos chosen do not help people understand what you do!!!

    I thought it was a serious contest, not a “just for fun” contest. I know what I have to do next time…
    Thanks for making me laugh so much today!!!!

  24. 24 by yonda.tv | Oct 17th, 2007 at 5:59 pm

    well, mmm another contest that i lost, well….i think that i’m not understanding the market on the internet, i abandoned my first idea when the contest started and i dont send ANYTHING until two days before the end….and that was my fault….another fault, my tipography is horrible and the logo seems a msn icon…..this is sincere autocritic ! ….i look forward, and dont find echoes…i will try again and again and again…

    for the long good-by a quote of Borges …
    “Time is the substance from which I am made. Time is a river which carries me along, but I am the river; it is a tiger that devours me, but I am the tiger; it is a fire that consumes me, but I am the fire.”

    anyway…..the world is for winners and there is no valid explanation that a loser can bring.

  25. 25 by jeffersonb | Oct 17th, 2007 at 6:50 pm

    I think Jebs and Shirtnerd have great points. This week, again I’m disappointed, but not surprised. Not anymore. The problem very much lies in the selection process. It’s too democratic. You can’t have a very objective process with so many people especially non designers making very subjective judgments. Design has a certain measure of objectivity. That is why there is a profession built around it. People keep saying “it’s not math”, well it certainly isn’t math. But there is some science behind it. Any good designer can tell you that.

    I joined the contest because I put my faith in the distinguished panel but even that small measure of objectivity in this contest is overruled by the first round of selection which cuts out many good solid design solutions for frankly, logos that have no potential and may just be picked because it has a “funny” or “silly” idea that might have an initial appeal at first and then the novelty wears off and you change your mind. This is very much the difference between designers and non designers. Designer’s can anticipate these problems very easily while non designers can’t.

    I can see why a lot of designers feel insulted by the results. I don’t think it’s because their designs lost. I certainly don’t mind losing. It’s who you lose to that matters. We care about our work but we care more about design in general. And when you have designs that are not relevant to the brief, have bad typography, mediocre execution in a very exclusive and sought after shortlist, I can see why many designers feel insulted. And that’s not a personal opinion, it’s a professional one.

    But it’s your company and it’s your logo to choose. I certainly wish you luck in choosing. And I do wish good luck to all those who made it.

  26. 26 by Touhey | Oct 17th, 2007 at 7:24 pm

    Wow! Some of you are taking this way too serious… relax and move on to the next thousand t-shirt/logo competitions on the web.

  27. 27 by pascalphilly | Oct 17th, 2007 at 7:34 pm

    Jeffersonb, you did a good job on summarizing the issue and speaking the truth without being insulting. Thanks for keeping up the quality we need here and desire to represent as our profession!

  28. 28 by AlexanderWende | Oct 17th, 2007 at 7:34 pm

    Jeffersonb: Thats quite a similiar thing, I wanted to say ;)
    I agree with u to 100%

    I always was pretty confused about some picks in this contest. Don’t get me wrong, I’m not disapointed because my designs don’t made it. It is more the fact that some designs that have great concepts were overvoted by some generic designs..

  29. 29 by P.S. | Oct 17th, 2007 at 9:10 pm

    Amen.

    If some people thought that I was telling those things because I am frustrated, than I suggest them to reconsider their mental health with some help of experts. They don’t know me or any of other designers here, yet they will dare to talk about everything like they know everything… Yet that trend is exactly what was prevailing in the comunication here… “I tap you, you tap me… I spit on you, you spit on me”… But that has nothing to do with very design… And this was the DESIGN COMPETITION, not competition in who is smarter or more amusing in having a chit-chat… However that pseudodesinging spirit prevaild and you can easily see that almost everywhere…
    Just for the illustration you may look to the comments of one of us. Of course he is the extreme he symbolize some very interesting phenomenon…

    http://olp.spreadshirt.net/entries/2007/10/15/spread-shirt-your-own-label-is-ready-to-be-made/

    Be loud, be funny, talk smart yet show nothing valuable… especially not with the design of your own. And that is not much of a label of your own…. Speaking about labels… This guy with this funny name (I was always missing to spell the first ”R” letter) was the true representative of this mockery. He left 6 ingenious comment as soon as I have posted my works… I know that you might say that it has nothing with this competition and that resemblance is only my imagination, but thing again… Check the designers brief, then check shortlist that should provide the best design… blank, empty, no fresh ideas, very lousy support to the new slogan, weak suggestions… In two words…. LOUD EMPTINESS.

    I thought that Adam and probably some other people post their designs deliberately at the phase of just an possible idea…Also I thought that Shortlists, were showing mainly the direction where should designer go with their creativity, and that at the end some serious choices will be made. But that never happened. I guess I was wrong somewhere…
    Anyway, I did my work and I did it quite well as usual. I don’t have any problems with these final events but I don’t think that appertain for SpreadShirt as well. They had quite professional logo and they have to change it now choosing from not so great offer. Sorry people. Don’t be mad at us who consider your work not so special… Don’t feel insulted… because this is not our opinion as persons, but strictly through the prism of graphic design as the FUN but SERIOUS PROFESSION, and requirements that this quest had…

    Forgive me if my english is not so good. That is not my mother-language… But I think verbal capabilities are totaly irrelevant here…
    This was all about design… Humans capability to EXPRESS IDEAS VISUALY using graphic design as a simple tool.
    …and the DESIGN WILL ALWAYS TALK FOR ITSELF…
    No matter what you do or say to make it better…

  30. 30 by shirtnerd | Oct 17th, 2007 at 9:40 pm

    Hey P.S.

    you are one of the most funny characters around here :D
    the quality of your designs may be subject to debate, but your humour is just glorious.
    It makes me want to make love to you :D

    your biggest fan …
    shi*tnerd ;)

  31. 31 by shirtnerd | Oct 17th, 2007 at 10:07 pm

    jeffersonb,

    I agree with you in most parts, but the claim that professional designer’s opinions are in any way more ‘objective’ than any other person’s subjective opinion occurs to me as a little bit problematic. Certainly designers may be more foresightful in predicting the success of a design (how ever that is going to be measured) by their experience and training…

    Anyways I wanted to point out that OLP is °not° a designers competition, it is an open logo project. the revolutionary idea of crowdsourcing and user innovation is that there is an immense potential in amateurs who are not designers, but may have a deeper understanding, what spreadshirt is all about and where it could be heading in the future.

    I feel that the focus of OLP has in some cases been to much on graphical perfection and execution of the designs, rather than embracing and stimulating innovation, but that’s just my personal perspective.

  32. 32 by my2cents | Oct 17th, 2007 at 11:14 pm

    @ Dolphine, Jebs, shirtnerd, dogbite, P.S., everyone
    I don’t want to sound terrible in what I’m going to say…. however this is a public contest and opinions.
    A consensus of opinions here shows disappointment and a majority are scratching their head on the decisions made. This whole contest starting from OLP1 and OLP2, shows the same misguided, poor judgment on behalf of whoever is making the decisions. Where is the credibility of this contest? What is really the underlying purpose/gain of this contest for spreadshirt?
    Your right @shirtnerd the reputation of the company is a question. Spreadshirt haven’t learn from it, they’ve been doing it for two years….and next year they’ll make a different excuse why they have to ask the public to design a logo for OLP 3.

  33. 33 by ami | Oct 18th, 2007 at 10:13 am

    2cents - who is doing the decision? If you were following OLP1 & 2 you know: You are! As simple is this. We always did count in the votes and comments; compare the entries that made a shortlist and the finals -> almost every design which was discussed a lot and approved by the participants has been voted at least on the shortlist.
    And jeffersonb - you’re right with your point that this democratic process might be an issue.
    I actually think an open process like this is harder (yes we do have talks and discussions before announcing a shortlist or a finalist, if you believe it or not ;) but in the end it is an advantage, since the winner is approved by many.
    This is an advantage, just because our logo must fulfill more than to stand a designers view.
    Don’t get me wrong - of course this project is about execution, and a logo must be executed well, but if you take a look at the finalists, you will see that like adam mentioned, a lot of them again made a huge progress in the last week/s, where earlier a submission covered one part of the briefing better, others another .. I am very sure that there is more than one possibility to fulfill the briefing 100% in the end. And I guess that is why I still think design is not math ;)

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