Three came close this week:
We all like this design. We’ve seen numerous version of it now, it still gets better, the best being the too most recent versions this one above and Logo. But the reaction to it has always been more mixed internally, people not seeing the shirt, or the significance of the hands. The Graphics guys played around with it and did some recognition tests when its in small sizes and people saw just hands, or headphones. So regrettably its time to say goodbye to this idea, we thank Japasa for all the time he spent on it and making it so tough to say no to. We’re pretty sure he’ll be back on the shortlist this week though with “Trademark of Spreadshirt” standing a good chance if he develops the idea further.
2. Sticker by Green
This was the panels favourite, 3 out of 4 voting for it. Here are some of their comments:
CPluv: “I like “Sticker”, the idea of grabbing the label is the brief. Anyway, i really think this one deserves a redesign. Its really difficult to read, and the branding on paper etc does not translate the message of the primary logo idea.”
la Fraise: I like the first one, the sticker. It’s clean, no nonsense, makes sense, I like it.
We like this one too. But as CPluv said some parts of it didn’t do it for us. Firstly the label tagline is hard to read, and you don’t notice its one label. The sticker idea is new and great, but we struggled to see how we could make it representative of Spreadshirt. It just doesn’t feel like Spreadshirt, even overlooking the fact that we don’t make stickers. Could be a great logo, but maybe not for us.
3. Bubble Label by Ikou
This one gave us the biggest headache. It was the internal steering group favourite. But it felt like we could accomplish the same concept with Think_Spreadshirt Update, only that logo feels more relevant somehow. The relevance is a little abstract for the first time viewer, with your own label also a touch redundant. Speech Bubble logos also have the problem of being generic, with so many already in use.
So who is going to make it?
Feels strange to write this, but after long discussions we’ve decided that none of the finalists are ready for a place in the Grand Final. Not an easy decision, we tried really hard to find one, anyone that could fit, but it started to feel like forcing a square peg into a round hole. So we ended up selecting none. Perhaps this is a sign that our choices were a little too conservative this week. Perhaps that we have a good mix in the final already and that means a lot of the concepts behind the shortlist this week we could already find in the current finalists.
Unlucky to everyone else, congratulations on making it as far as the shortlist.