Here is this weeks shortlist, 6 designs were specially selected this week. A slight drop from last weeks 7, perhaps an indicator that we’re again getting a better idea what we want, or we’re getting a little fatigued from all the tag entries that are coming in and we’re looking for something that we’ve not seen already. Ami is preparing a little post about that for tomorrow (hopefully).
Find out who made it in the full post.
A few callouts, great work by Alexanderwende on Against Nudity, You are the key & Customize Clothing. Really nice ideas, tons of imagination and expertly presented. We weren’t totally sold on the man, and not 100% on the concept but nevertheless very strong ideas. Customize Clothing is fantastic, but maybe over-detailed and the zip confused a few people internally.
Inadimova is at it again with Label tee . This we liked a lot, the stacking, font, really everything about it. But its the core shape from think_spreadshirt update so feels more like a version of that design, and something we could use to develop that than a standalone entry we could also have in the Grand Final.
Own label. Felt like the lovechild of a few previous designs (including a heavily influenced version of Bulgrins shirt), but still a very nice execution. We’re discussing the authenticity of some of the design elements privately with the relevant parties and we can all do so publicly, but for now its not shortlist worthy anyway. Still its a good idea but we need convincing it isn’t too complicated to work in all the scenarios of the briefing. Some more usage examples might support this.
Here are the 6 beauties on this weeks shortlist and under consideration for a Grand Final spot:
Strong idea, lots of potential, has some similarities in terms of concept to think_spreadshirt update. But its bold and interesting. Having the objects calling out is a really nice touch:
Clean, professional but still playful as it builds upon his popular hands ideas. The layout concept is interesting, the design could play on that more but even with normal layout choice we like the simplicity of this alot.
I think this one got the fun and interesting vote. Nice idea and execution, very distinctive design. Question is how far this can evolve. But that’s something we can discuss more now its a shortlisted entry.
There’s been a few other designs following this theme, credit to Jonasbmf for something similar. But we think this is the best executed. The icon helps you get the idea that we’re talking about computers here. We really like the circular shape and think the t-shirt shape could even be substituted for other products/icons but the core would still be there and distinctive enough.
Interesting design, sticker angle we haven’t seen yet as far as we can remember. Containing no shirts or tags probably went in this designs favour as it offered something a little different. Its well presented and realized and we (and the panel) need to think a little more about the sticker idea/its applicability and potential usages.
Congrats Green, two shortlisted entries, nice work! We like this ones strong shape and the style of the shirt. We also think we could bring more options into this and use the other coloured circles with different products etc to turn it into more of a series but still keeping that same stacked circles design. Another one to think more about.
Congrats to you all! We’ll announce who makes the shortlist on Thursday afternoon/evening.