Photoshop unveiled their new (well actually their first independent) logo a few days ago. The response was a storm of criticism and negativity on the product managers blog. Its interesting reading and some of the comments remind me of the discussions we’ve had here and also internally at Spreadshirt before we kicked off OLP1.6. Themes such as
- How much can/should a logo represent the business
- The right time to change a logo
- Whats the role of the tagline, do you even need a tagline?
- How much to get consent and involve your stakeholders in the process (in this case the new logo was just sort of announced)
- “Changing the logo so quickly after re-branding all of the product logos and icons suggest indecision and lack of focus” this is a comment on the blog, but also something we discussed because we only relaunched the site in June and were afraid to blast our community with too many changes at once.
Here are some memorable comments
“What is it? A speech bubble with a hole in it? What does that have to do with Photoshop? The tagline is confusing too. How does it relate?”
“It’s like someone took the Mac aqua-era look and paired it with some web 2.0 nonsensical-ness.”
“I do not have the words to express how much I dislike it. Not only does the speech bubble have nothing to do with photo editing, but everyone and their grandma is using it. It’s the #1 resort of the creatively deficient and I’m very disappointed Adobe took this route. Just look here: over 61 speech bubble logos! http://blog.eachday.com/2007/8/1/bubble-logo-insanity/“
Its a pretty long discussion, but very interesting if you have the time. What do you think of the logo? As bad as everyone is saying?
Find it here http://blogs.adobe.com/jnack/2007/09/photoshop_gets.html, more discussion over at brand new and creative bits
Looks like it was done with photoshop;) nice effects and gradients but a boring logo as I think. Of course you can express yourself with your work in photoshop and thats like a message - but a speech bubble is so far off. The hole makes it kinda not so common but what does the hole mean, is the message missing? Its all incomplete?
The tagline is not that bad, but the icon? O my god, if they really go with that logo its pretty sad. As to uniqueness a speech bubble is nearly as weak as heart!
Just plain awful. It looks like a tab from a soda can. Photoshop is a much too versatile program to be represented by a single icon anyways. The best you could do with such a popular product is a logotype.
i think i can do thounsands ways a better logo for them, but, hey, remember London2012 logo….