After a long debate, this really wasn’t easy, we’re very happy to announce that the following two designs will move to the overall grand final…
The first is “Spreeedshirt” by Adam. We decide to overlook the fact that this didn’t actually make the shortlist because of its sheer brilliance. We really liked the simplistic illustrative style which represents the inner creative child in us all. Congratulations to me Adam who’s heading to the grand final…
Oh, I guess you want the truth now. All in all we are only taking two designs into the final this week. Don’t be downhearted it was week 1 and we’re all just learning what we’re looking for. It was a good week, but already we’ve seen tons of even better, and more relevant designs which will make the decision next week much, much tougher as the standard has increased. Be clear that the logos we pick now don’t have to 100% ready, the concept needs to be final but we’ll continue to work with the designer to make sure its exactly what we needs and to further refine it.
The two designs heading to the final are
We really liked the simplicity of this design, how it separated Spread and Shirt and gave focus to “your own label” whilst still connecting it to Spreadshirt. Its classic and simple, we’re not saying every design we send to the final will need to look like this, but of its type its excellently executed. Here’s some reactions to it:
Computerlove: This one express the idea of sale, personal label and has a good impact.
Jana: Spread and shirt standout separately, and it gets across the label idea with the hang tag concept.
And the second design:
Labelrange by Nieke
This was the clear panel favourite. We also really liked it, but are unsure that it can work in the variety of ways it will need to. But we’re sold on the concept and we’ll work with Nieke to create further versions and adaptations. We’ll discuss these with you as well and you can give your feedback. But the concept we love. Here is some of what the panel had to say about it:
ISO50: I really only saw one I thought could work: It’s unique and avoids the whole “standard” internet logo aesthetic. Most really weren’t very clever with the actual logomark, mainly concentrating on the wordmark and in pretty common font styles. For something like this you’re going to want a very distinctive wordmark or logomark. My only concern with this is the complexity of it.
Computerlove: Just because this one is more fun than the other, and tells a little bit more.
Frank Piller: Fresh design, great play with the term label, and its perfect for customisation.
Congratulations to Nieke and TWdesigns. “Created by” by Alizarine was close, but we think the customizable area element is not fully formed yet in this concept. Whyme already submitted a new and in our opinion improved version of Label 01 , we’ll wait and review that again with all on Monday as a week 2 entry. Congratulations to everyone who made the shortlist and thanks for all your comments on the shortlisted entries.
Maybe the 2 I would have chosen ( “I would have chosen”…is it right grammatically? please always make me notice my grammar mistakes!) from the shortlist. Along with Whyme’s one.
I bet they’re so excited. I can definitely visualize both of those designs on real merchandise.
i like the one with tagged letters even if it’ll be a challange to make it useable for all things like page, merch. ect. but it’s nice. i found the one from zarza also very good.
Do you realy think it’s the right way, to reduce SS as a Shirt/Logo/Brand.
Well, i think SS has mutch more to offer than Shirts.
Didn’t SS have a lot of entrys with “Shirt Logos” at the first OLP. So why SS did not chose one of the many “Shirt Logos” at that time. 70% of all Logos were Shirt Logos.
Most of the SS Competitors have a Simple Shirt Logo.
Now i can see the same stuff again so far. All of the finalist in here, are again Shirt Logos.
the first one looks a little blackish, but the s unravelling into a label thread is a bright idea indeed. The second one is pure charm, but also gives you a sense of loose connection and falling apart. Still, I think it is great. Dont we all fall apart?
As I already mentioned on the shirt thread itself, in my opinion the second looks like a Toys R us kind of Brand and I do not know why the T is falling down. This could suggest weakness or lack of quality.
yeah, as mentioned above - this one is rather for the concept and needs to be refined (which we ask nieke for), but the panel’s statement was really positive.
Congrats to the finalists !
Few comments:
I’m a bit surprised both of the designs take the label part of the slogan so literally.The problems i see with that is that the label tags could actually be mistaken as price tags, that there are quite some trademarked “label” logos out there already and most important the aspect of a possible future rebranding: What do you do when you want to change the slogan one day ? If the logo visually relies too much on the label/tag aspect, then you would have to change the logo as well.
To me, the “your own label” message is meant more in a “your own brand/design” kind of way.So in that way the old fingerprint idea expresses that part better than a label symbol could i think.So, maybe it wouldn’t be a bad idea to concentrate on bringing the “shirt” aspect across as equally important as the “your brand” message without the concept visually relying too much on the slogan.
A good logo should be able to still stand on its own even if you change the slogan as the logo’s main function is to represent a whole company, their product and core values, not just the slogan.
Just a bit food for thought…
Either focusing more on creativity and individuality. Otherwise I agree with logodesigner to 100%.
Either creativity or individuality, thats what I meant, sorry.
First of all I am very happy mine was picked as one of the top ones for this weeks list. I saw a few others that I was really impressed with over all.
And I would like to make a few comments in regards to logodesigner.
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“I’m a bit surprised both of the designs take the label part of the slogan so literally.The problems i see with that is that the label tags could actually be mistaken as price tags, that there are quite some trademarked “label” logos out there already and most important the aspect of a possible future rebranding: What do you do when you want to change the slogan one day ? If the logo visually relies too much on the label/tag aspect, then you would have to change the logo as well.”
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I’ll agree with you on all of this but let me add that around here all the department stores that sell shirts have “tags” which have the “label” printed on them. As a SS shop owner with over 7k products I put what Spreadshirt means to me into this logo. Right or Wrong everyone has a right to their opinions and I love to hear responses no matter what they are.
The tag/label represents the possibilities and the trailing thread/string from the S shows the path Spreadshirt brings to allow your own label/branding to happen. I wanted to go into detail in my original submission but didn’t have time. So for that I apologize. I also wanted the tag line to fall under the word spread to form “spread your own label” because in reality that is what Spreadshirt is trying to allow us all to do.
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“To me, the “your own label” message is meant more in a “your own brand/design” kind of way.So in that way the old fingerprint idea expresses that part better than a label symbol could i think.So, maybe it wouldn’t be a bad idea to concentrate on bringing the “shirt” aspect across as equally important as the “your brand” message without the concept visually relying too much on the slogan.”
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I thought the old fingerprint idea was a great looking concept to show “identity” but that’s as far as I could see. At first glance a fingerprint and the word Spreadshirt would force me to dig deeper to see exactly what the company does. While my tag/label may not be the best idea to some I used it to try and show the ties between the company and merchandise / apparel. I did however like one of the other finger print logos in last weeks submissions that showed a shirt embedded into the fingerprint.
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To me, the “your own label” message is meant more in a “your own brand/design” kind of way.So in that way the old fingerprint idea expresses that part better than a label symbol could i think.So, maybe it wouldn’t be a bad idea to concentrate on bringing the “shirt” aspect across as equally important as the “your brand” message without the concept visually relying too much on the slogan.
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For this I will agree also. But while I was doing this I saw two paths. One was to express what Spreadshirt does and offers to us as shop owners. The second path was to express what can be accomplished by using spreadshirt from a shop owners prospective. I choose the first method since I think it’s really important to show what Spreadshirt does.
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A good logo should be able to still stand on its own even if you change the slogan as the logo’s main function is to represent a whole company, their product and core values, not just the slogan.
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In todays age people change slogans a lot and yes if Spreadshirt used a logo like mine then it would be hard to change the slogan unless it was in the same relation. But a lot of companies that change their slogans usually do so when they change/upgrade services or products. And then some like to do a complete re branding to express that. Such as in this contest.
In closing I wanted to say thank you again to everyone and also say that I enjoyed many of the logo ideas submitted. It’s great to see a community come together with ideas.
And to logodesigner I would like to thank you for you lengthy input/opinion. It was a good read :) I have no “pride in authorship” therefore I take all opinions as something to help me improve my abilities.
Good luck in week 2 all!
PS if anything is misspelled I’m sorry. My keyboard batteries are dieing today and it like to stop typing at random :(
Adam - I just thought maybe the design brief should be modified as it says “needs to work..as a stand a lone icon” as one of the reuirements.I really can’t see where/what the standalone versions of above 2 logos would be as both of them are connected to the respective word mark so if the “standalone” feature isn’t a requirement anymore as it seems i think it would be nice to update the brief.
Not meant as critizism but either a brief is a brief or not…:)