Further Insight and Briefing

Very interesting conversations springing up everywhere, about the sort of logo we should be looking for, if you haven’t read them yet take a look and add your 2 cents. We know that the more of a briefing we can give you, the easier you’ll find it to produce something we love. The balance is in over specifying, and stifling the creative playing field. But we’ll talk more about the briefing and developments within Spreadshirt here in this blog as the contest progresses. If you have a specific question you can of course ask away as well ;)

We released a press release today as Jana celebrated her first 30 days as our new CEO. Some of it you might find interesting and relevant, below are some excerpts that I think give more insight about the background to the OLP1.6.

“Earlier this year, Spreadshirt and Branded a brand strategy firm, undertook an international market research study to understand customer needs for personalized apparel. The research study showed:
- Almost 80% of people wanted to create personalized clothing.
- Over 75% of those people did not know where and how they could.

“From these results, we saw our ‘chasm’ between the early adopters and early majority for personalized apparel,” said Jana Eggers, Spreadshirt CEO. “While we have delivered outstanding growth as a company, this showed the work we have to do to realize our potential.”

via Read/write web

You can read more about crossing the chasm here, basically its about jumping from being used and known amongst the early adopters across to the wider mainstream.

“Throughout this research, potential customers told us that they valued our strengths,” adds Eggers. “Our challenge will be to communicate these in a non-technical way. Outside of the industry or early adopters, who says, ‘I want to print a t-shirt?’”

Once the Press Release in up in our press section I’ll link it.

This is where we are today, fairly well known against early adopters but with a huge potential marketbase that knows nothing or very little about our service offering. This is why we’ve asked for a logo which goes someway to explaining to the customers what they can do at Spreadshirt.

Not everyone sees our logo when they first browse to Spreadshirt.net with the rest of the site to frame it:

A lot of the time its not that direct or formal, they might see a Spreadshirt logo on a shirt they like from a sponsorship we’ve run, this this one for the 9-5 festival that Ami was sporting around the office today.

So the logo has to be flexible enough to work in a huge variety of settings, from as a stand alone graphic, on shirts, in black and white, as a favicon in fact we’ll post them all in another post soon for you. We’ll also work on tweaking the brief, to make it more engaging to work with and give you some more tools and templates to use.