Following on from pt1
So lets recap where we started, week 1 got off to a flying start. Loads of great submissions and plenty we liked such as Blooming Print, but couldn’t pick as they weren’t close enough to the brief. So lets review what we had before we started the contest, it wasn’t this:
We already had a great design in the fingerprint, it was distinctive and incredibly well designed. Changing it was a hard decision, fueled by two key factors
a) The new claim “your own label”, we didn’t think it suitably supported this idea
b) It didn’t help people intuitively understand what they can do at Spreadshirt, make their own individual apparel and create and share their own apparel label through our Spreadshops.
When thinking about our new logo, these are your starting points. Running this contest again so soon was a big decision, so we couldn’t just take a new logo which is only slightly different to the old one like these:
Its nice to see the Spread and Shirt stacked, it breaks them up and makes them clearer, but we haven’t significantly made what we do more intuitive with this logo.
While we liked the simplicity of this logo revision, again its too similar to have overcome the negative aspects of our current logo.
When your viewing/creating designs, think first
a) Does it represent Spreadshirt, our business and our tagline
b) Do I like it and is it memorable and unique?
Not that B is less important than A, but we can’t take B without A ;)
So a great start, now it’ll be great to see what you come up this week!! Any submissions so far from the shortlist or otherwise that you think really nailed a & b?