A roundup post for those not into scrolling our little blog:

- New Prize revealed, win an iphone ipod touch with the Branded prize……here

- Hear Manuel talking about the three key areas of logo design, concept, execution & evolution……here

- New team area! Yay, come and chat, collaborate and some other fitting word that ends in ‘ate…….here

- Here what our CEO Jana thinks about OLP, with added tips and advice…….here

- Read, laugh, being amazed at in the darker side of logo design…….here

Oh and….

- Who’s heading to the final this week? Find out here

Have a good weekend!! Keep those crackin’ logo’s coming ;)

We think generic filenames might be causing the problem of drafts not by you being shown under you name :(

A little note to you all, when you upload images please put your name in the image filename before.

So please don’t do this:

A generic filename such as Spreadshirt.jpg is BAD!!!!!!!

Instead name your images to include your name, such as

mootsie_spreadshirt_moustache.jpg which is GOOD!!!!!!!

Thanks!

Another Friday, another great prize for you. This time its our sponsor Branded’s contribution to the proceedings. As internationally renowned Branding experts they aren’t impressed easily. Your job involves wowing them in the following three areas:

a) a fresh idea,

b) a simple, clear & bold design

c) a little wit.

What will you get for your trouble………..? Only the new 16gb Ipod Touch. Music, movies and wifi on the sexiest kit around.

Or view the video

About Branded

Branded is an international branding company whose clients include Spreadshirt, Yahoo, AOL, Extreme Sports Channel and a host of other on and offline brands. They also worked with us on the branding initiative that provided the research resulting in our new tagline and this here competition.

So what have you seen thats nailed those three criteria so far? I’ll offer up a few of the following:

Nelsons Superheroes Series

Spreadshirt Colour Update by Namelok - I know the Branded guys were big fans of this.

Spreadshirt TM by Family, here is what they said about it “looks indie, edgy and different.” Might be a little lacking the humour aspect though, what do you think?

What are suggestions for this prize? hand up who wants a Ipod Touch? (*raises hand*)

Just one this week. Interesting week, a lot of very different ideas, different executions from the pencils in Update 1.1 & Create your Label, Hand Shadowy style of Japasa to the freak out lets make a new language originality of Beans Universal Language.

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It’s Thursday, it’s quizzy quiz time. Now we want that mascots! I’m sure you all remember the best fitting testimonial, yet celebrity of all time. The ubermascot, the one that advertised a simple thing and made it a huge success - it was of course …
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Manuel is the head of Graphics here at Spreadshirt and a core member of the OLP Team. In this feature he gives his thoughts about the contest so far, and what he’d like to see more of in OLP entries and gives examples by modifying some existing entries to the contest. Its a long feature, but I encourage you all to read it, its full of great insights:

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Yay, some new features here for your enjoyment.

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Last week I sat down with Jana Eggers, who as you probably know is Spreadshirts CEO. We sat down to discuss the OLP! We talked about how the project is going so far, last weeks shortlisted designs, and some tips and advice for your future submissions. The video is about 5mins long, I’ve also summarized the main points below for those not into video or on dial-up. Jana’s only one voice, so don’t take these suggestions as things you have to do to win, but obviously as CEO her view is very important and I think shes speaking for us all.

Update, longer version now available. In this one we talk more about specific designs and just more in general really, running time is 10mins. Watch it here
Key points:

- Great start to the project, shes having a lot of fun commenting the entries

- Really impressed with the quality of submissions, even those submitted by less experienced designers but whose concepts have been really strong.

Tips for future submissions:

- We’ve seen enough hang tags :) If your going to do tag ideas though, maybe we could explore the tags inside the neck idea further.

- Feel free to be more artistic, and a less literal with your designs (ie they don’t have to include shirt, tag, etc)

- Prefers stacked (one above the other) Spread & Shirt, with more emphasis given to Spread. Our research has suggested that people can best understand it that way.

- Feel free to go a little crazier, surprise us a little more.

We have a longer version as well that we’re editing, we’ll blog it in a day or two.

Another week, another shortlist…..

A record number of entries (443), but actually a shorter list this week, just 7 entries. I guess that inevitable as we get a better idea what we’ve looking for, and we have a base of designs to compare with from previous weeks. Still some good stuff this week, so lets begin:

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Here’s some ink for the inspiration well, as things have fallen a little quite on the main blog the past day.

I think the correct term for this is “phallic”. Its when deliberately or accidentally, art or in our case logos have developed a certain….hum, “adult” quality. You might need to squint or tilt your head, but others pretty much lean forward and slap you smack in the face (so to speak) leaving only a “oh my god, how did no-one notice that looks like a giant….” sort of expression.

See some examples in the full post.

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