CD Evolution #1

Hi there,
i wanted to start a documentation how we are working on our new corporate design. We keep you informed about new steps, decisions and layouts and will be happy for your feedback!

Of course we would love to redesing all cd-elements yesterday and update those two days ago ;-) … but first, we had no time machine and further we are just moving to an other office - so, everybody can imagine, at the moment we are working in a kind of chaos (well organized chaos of course!).
Thats why we have to go step by step…

Right now we checked and optimized the new signet for plot spezifications. The result: the print is well fitting to plot and print even in small sizes on shirts.

Another task is the concept around the new signet - we think about to “randomize” the print. So we maybe will have a fluid logo - an individual identity. For that we have to create similar prints to interchange them at each other.

At least for now we discuss about the typography. On one hand we have the suggestion from tarzion - it fits perfect to the print and is very individual and significant -, on the other hand we are afraid the font is too smart for spreadshirt and doesn’t represent us 100%. So we are looking for some other fonts. Besides tarzions suggestion we are having a closer look at “Futura” and “Gill Sans”. What do you think? You can have a look on the Discussion Board: Fonts.
We want to have a font which we can use also in-house, for advertisements and claims. Thats why its necessary to have a font with a high number of different languages and a high international recognizability.