Yes. Now it’s time to do the final step. I guess this is going to be the longest and the hardest post in the OLP so far.
For the start I want to tell you how we voted and what we did: We picked 6 drafts of which we think they have the potential to represent Spreadshirt in future, develop and evolve with us further. Of course there could have been a lot of other entries we picked. Many of you submitted great designs, very well executed, and I hope you put your drafts into the common shop-gallery so we can wear them and spread them all together as an “army of Spreadlogos”. But in the end we just have to make a decision and I think we did a good choice.
Picking the 6 entries was important to us to see how you and we see Spreadshirt: We picked 3 drafts that had a fresh and dynamic signet, a very clear and strong logo. We picked 3 drafts that we found interesting from the concept and the potential to develop further: what Spreadshirts approach, service and product represents in future.
Then what we did with the voting is: We of course tracked referrers and IPs and sorted them out. Nothing special. Anyone who really wanted to cheat could have done that easily. So we also took a close look on the timestamps and did a ranking day by day, from the beginning until Sunday and compared it. As already discussed, we kept the result also hidden just to make it more difficult to manipulate. Additionally, and this is the main part in my eyes, we did different “distributed” polls. Which means: we set up 7 different voting sites. One for our employees, for the specific countries (France, Germany, UK, US), for our end customers, and of course the poll here. okay, all this is not 100% manipulation proof, but we wanted to have a broader base, a common mood. And we received a very interesting, but quite clear result for the winner.
The winner is: TARZIONs Fingerprint. Congratulations!!
The idea of a fingerprint is not only a strong and excellent metaphor for Spreadshirts Service, but also represents the approach of Spreadshirt in future: we give our partners and customers the tools to represent themselves on unique products. The execution of Tarzion’s logo is flexible, unique and very special. We really are excited to have such a great new “signature”! It gives us the chance to develop Spreadshirt and to build up further a strong brand.
Tarzion: Your prize will be the BRAND NEW Cintiq Design Tablet PLUS 1,000 EURO!!!
The Complete Ranking:
1. Tarzion: 24,89 %
His fingerprint received from 15 up to 40 percent of the different votes. Except for the french vote he won all votes.
Your Prize: 1,000 Euro + Cintiq Tablet!
2. ortablaze 20,09 %
The flag symbolizes community, unity and grassroots. ortablaze updated his logo and showed us that the “i” is not the issue, but the idea is strong and unique. The flag was really strong in the German poll and close behind the fingerprint.
Your Prize: 1,000 Euro!!
3. xenhook 17,51 %
xenhooks “infinity” was leading the french poll. Very strong and nice idea together with the claim. And “infinite” possibilities for us to use and for Spreadshirt to go.
Your Prize: 1,000 Euro!
4. kneedropper 13,73 %
Kneedropper did a very well executed design: clean, strong, dynamic, simple. He won the color scheme award and also was very close in the OLP vote.
Your Prize: 500 Euro!
5. Evil Plonker 13,55 %
Evil Plonkers design is organic, simple and strong. It almost represents a “yin-yang” combination and works also like a stamp without the outline on different backgrounds.
Your Prize: 500 Euro!
6. missionX 10,23 %
In the entry of missionX we especially liked the “cluster” - similar to evil plonkers draft. Also look at the logo form in the right (!) corner. It could work as a “we” (spreadshirt/partners) “them” (customers) scheme that reaches into each other. Also strong to identify if you play around with it.
Your Prize: 500 Euro!
So, this is it. I think the Fingerprint is a very good chance to give spreadshirt a unique direction and to build up further a strong brand.
Give us some time to integrate it into the Spreadshirt Site. If you have any ideas how to do it, you are welcome of course to participate. Just kidding.
We all thank you for your participation! It really was a great experience. We will keep this baby alive — so celebrate with us, grab yourself a free OLP-shirt, put your designs in your shop, give us your shop ID and take the chance to spread your own spreadlogo!