We have been talking about the categories for the nominations yesterday. Our idea is that there will be categories like “best logo” and “best concept” of course, but besides we discussed having some more nominations like “best creative entry” or something. What do you think? And: which category would you like to vote on? Could be something funny, too.
Hello
What's this all about.......? It was a global logo design contest for Spreadshirt.
New here? Want Press info? Every thing is in the one pager
New here? Want Press info? Every thing is in the one pager
Winners
Partners
Those categories sound good to me - as long as nominations reflect the briefing as good as possible. I don’t want to see some random colorful artwork that wouldn’t work at all as a winner only because it’s creative ;)
Maybe a special Prize (a shirt! :D) for the best ‘let’s ignore the briefing completly’-entry.
i totaly agree with ellwood!
submitting a creative design is one thing but its another thing to submit a creative design that is suitable or most suitable.
yes, your are right but don’t forget the fun - whats about the category “best spammer” ;-) - of course they shouldn’t win such a big prize linke seriously entries!
okay bring on the ’spammer’ category!
hmm i´ll discuss your input. i like the idea of a “special prize” which is not rewarded by cash, but other value. although i would like to have some other issues, too, e.g. one that not only sticks to the briefing, not only negative like “spamming” .. but also something like “best creative” entry, a really free draft, and something like “most valuable input” or something ..
great idea ami.
Hey, and whats about a category of who “miss the briefing” most? … i have some favorits :-)
that too… yvonne
almost everyone walks away as a winner here. that would feel good. as merit.
well, Yvonne, that’s essentialy my best ‘let’s ignore the briefing completly’-entry idea again… ;)
I know this is an entry for “categories”, but ami has talked about not cash prices, so what about spreadshirt graphic services for some of the winners.
Example: free checking and realising for 15 vector graphics.
I think a Spreadshirt-Shop without any advertisement/banners would be a great gift for a non-cash winner.
greets
getimo
For me the cathegories could be:
Winner : 30% of the money prize and the wacon prize. Free advertising spreadshirt boutique. One spreadshirt shirt free per year.
10 best logos : 70 % of the money prize divided between then and a free advertising spreadshirt boutique. One spreadshirt gift shirt.
Most creative idea (not following the briefing. the fun side of the contest)
5 winners: one spreadshirt gift shirt and mentions in the spreadshirt website.
Seems fair enough for me.
Best regards…
well, not really - since there are 5 wacom tablets to win… the 1st prize get’s em all? :D
I also think it might be cool too split up the money too several people. So the 1st price dont get the Wacom Screen and the whole Money. I also like the idea of free vector uploads for the shops like i wrote ami earlier before. There are so many good designs it wil be really hard for you to choose the winners!! :D
I was talking about the big wacon touch screan tablet , of course the other ones should be divided with the other well placed candidates!!
first i think the designs and drafts to vote in all the different categorys should be nominated by spreadshirt …
and, i think if there a enough prices, so a lot of categories are possible:
best design, best concept, best typo, best presentation, best claim, hardly failed the briefing, spammer, most needles comments, most colors in one logo, best rip off, coolest look …
i dont think, we can make suggestions for prices. thats what only spreadshirts decision. lets suprise … good luck everyone in here.
new category with a very special prices:
most cheater like stanwall … special price really nothing … :-(
Thanksss….i am very proud of this first nomination…;How can i be cheater…
okay, if circumventing the votingsystem doesnt mean cheating, sorry for my entry, but look at your drafts. how is it possible to get more than 150 votes in 4 days. there are a lot more drafts with this “phenomenon”. other drafts dont get more than 30 votes in 10 days, which are quite good. i like your drafts, but i think there i sth wrong … like oifabio getting more than 50 votes over night … if there is such traffic in here, okay, i will withdraw my post, but i think many in here cheated a lot, cause its ver easy … deleting cookies and cache and your done …
Yes, there are many cheaters outthere. This is the reason why I didn’t submit more designs. I agree with spreadstyle - spreadshirt does nominate the categories and the community can vote - please don’tuse this simple vote system. ;)
>>if we get excellent drafts from more people, we will split up the money up to 10 winners
I like to thank the Spreds for making the venture OLP possible. It made a lot of fun.
All together, I think the OLP has been worthwhile for Spread-S. Positively is the big participation, even though a rather low number of good drafts & a big number of low drafts came in. A lot of unqualified comments of always the same busybodies did not help at all. Some really big fouls. The OLP showed clearly, that it was far away from working it out together. Some designer could not deal particularly well with the work of others. The Voting procedure was rather a family and friends voting as helpful, it was out of control. The uncertainty about which Logo fits to the Company is clear to feel. Even within the Company, there are different opinions. Many cooks spoil the broth.
There was no main understanding for what a logo must fulfil, also for the future requirements. Evan up to the end still a large part of designers had no idea of what the briefing was. I think 60% of the drafts contained a T-Shirt as a Brand. A Tee is the probably worst variant, to represent the company. I seriously ask myself, why the “Deutsche Bank” did not take a Banknote or a Safe as a picture brand to represent the company. Why “Diesel”,”G-Star”, “Miss 60”, or “Levis” dose not use a jeans as a picture brand? Why does “Salomon”, “Puma”, “Reebok”, “Oakley”, “Burton” D&G, or “Northface” not use a symbol from it’s product range in their logos? Or why “Adidas” has chosen no sneaker? All Logos are neutral. There would still be many examples to indicate this. I seriously ask the question whether “Spreadshirt” would like to identify itself with a hanger, or a flowerpot with T-shirts? I even missed a lanyard or bag as Logo. Why many of the designers were not thinking that the market interests of Spreadshirt also could change in the future? What then, a new OLP and CI again? 80 % will hardly work on the most medium , or in a small size. Thanks for your attention.
Best regards
thx getimo. look a my highst ranked draft … this is what me think less about the votingsystem. :-(
i totaly agree with missionx, thanks for that. but some drafts with t-shirts in it wont picture out the t-shirts as the one and only (bkohl flowerpot for example). there the whole concept is clearly directed to textiles, not only t-shirts imho, cause the main logo in it is the pot, not the shirt. there are some more designs like that, where the shown t-shirts dont play the main role. and there are the designs, concepts and drafts with the main idea of the t-shirt in the logo or on the logo … and in this cases you are fully right … my 2 cents …
who is going to actually do the voting? Is there an official spreadshirt jury? The onlne voting system right now went quite berzerk, everyone can push vote their own designs, has unlimited votes etc.
Thx for info
alectronix
what legitimates cheating? By controlling the influence of design by upping ranking? That may increase exposure but how much influence does ranking have over the decisions?
Ultimately, Spreadshirt staff decides and debating over ranks is useless. As you’ve noticed from the favorite selections, ranking made very little influence and that the design does the talking not the ranks.
So let’s all save the offensive accusations of cheating when it holds insignificant bearing on the decisions and focus more on improving our designs, constructive criticisms, or possitive suggestions.
no problem, I didn’t accuse anybody. I was just wondering, if it was actually the voting system that decided about the winner, one could have thought that from the previous posts. I am happy to hear, that it will be the design that counts, that what counts to me :))
thanks for your feedback. missionx — very good wrapup. let me give a quick statement on this: of course we could have make it harder, or just not publish every entry to pretend quality would be very high .. or push more in a specific direction. but this really was meant as a kind of “open” logo -> every one was invited to give us an opinion on what we do and who we are.
so i´ve seen a lot of shirts although we pointed out in the briefing and in various postings we do not want to stick on the tee.
and of course it really will be a hard job to pick the entries who do a good fit on spreadshirt .. and having a more “collaborative” platform would have been great. but on the other hand i think we saw quite a bunch of nice and “cross-inspired” entries (think of the number of “organic” drafts) and some really funny and funky drafts besides some bad comments.
plus i´ve read somewhere that spreadshirt would be kind of a logistics company, followed by a comment that logistics company do have a “klostein”- truck driver image. which really is a very nice picture of how people think of us :) and a good chance to learn something.
btw. of course different spreadshirt employees do have a different taste and opinion, which is quite normal i think. and a great fundament to discuss. not more, not less.
yeah, the truckdriver-image brings me to the idea of a spreadshirt truck … like the coca cola truck, but without santa …
people use t-shirts in their drafts because its called ’spreadSHIRT’ and not ’spreadclothes’ - its simple as that. of course a spreadshirt logo doesnt require a t-shirt symbol but why not?
Hi,
I am with you missionx. But ami is right when he puts in value the democratic experience of the olp. I just do not know what they will do after all this to really clean the mess. It will surely demands lots of work.
I agree also that a t-shirt is not an essential element in the logo of spreadshirt but is not forbidden too. Of course they are few (very few), but we have some that used a t-shirt and succeeded. Unfortunately we had even fewer that succeeded without the shirt.
But, congratulations to the courage of the spreadteam for doing such a project.
Good luck!
I totally agree with missonx. I was a bit confused about all these shirt-logos. Of course, the company is called spreadSHIRT but they don’t offer only shirts. As missonx said “what is in the future?”.
You have to remind on the folowing things in this order (construed the briefing)
- Spreadshirt is an umbrealla company.
- The logo must be suitable in the future.
- The Logo must be neutral - cause it has a big future (the way a man of business thinks) and to keep the doors open/broaden up the core business.
- The core business is “you think it - we print it” - not “we have t-shirts” ;) (I like the original claim very much)
…
This is the way I thought about the briefing. Well, I could have misinterpreted the briefing… I thought so after watching so many redundant logos.
Anyway, I had fun making this entry but the project was toooo open for spammers. Today I got so many votes - from whom??? Don’t know if bad or good…, I don’t care ;)
@ami: I hope you don’t get this wrong. This is only my constructive critism :) I don’t think that I would see a 2nd open logo project by spreadshirt but I wrote it for future events :)
getimo
missionx> and why apple’s logo is an apple, puma’s a puma, shell’s a shell, unicef is a mum with is kid,…
Logos which don’t use a basic image are based on typography, and built by typograph… Sorry but I don’t think a lot of conceptual logos use typography here…
Moreover, you talk about famous brands, which don’t need an image in order to “see” what they buy.
true, astikoo. and, not to forget, most of the quoted brands are a little older than us ;) and also have developped. well, i don´t think using a shirt is a total fail of the briefing. but when using it, it should be in a abstract and creative way.
and one more thing about the voting: of course we did the voting pretty simple. why? just to let anybody in and also draw some attention on the OLP .. at least to get people involved who are not designers and talented with illustrator. if we would have liked to get the “most professional logo” we wouldn´t have used an OLP, right (I guess we just would have went to worth1000 or some other design community).
but our aim was a little different. so, once more: don´t only rely on the voting. you will find nominees in our shortlist which maybe don´t appear in the gallery by score on the first page. and i think doing a project twice will always be different. -> using something like a voting was a hard discussion here, and i think it would be quite a different one after this project ;)
Building a brand is the single most effective investment a company can make. The success of that brand lies in how clearly it communicates the brand values and the personality of the company to the target market, not what individual products it sells. This way, the company can grow and build on its strengths which are fundamental to the spirit of the company.
I would say that you have maybe 30 designs here that fulfil the criteria, and maybe another 30 that would suit a small, lively, fun T shirt company, rather than a creative online retail partnering concept. Spreadshirt need to consider their future and decide where they are driving the company and where they want to be in 10 years.
Good Luck to everyone, it has been inspiring, fun and, at times, hilarious to see and read the entries.
Maybe you can give a tribut for the nominated.
A T-Shirt would be nice or?
Yeah, a shirt for the nominees who don’t win that says:
“I rocked the Open Logo Project, and all i got was this lousy t-shirt”
:D
ahhaha really nice elwood…
i would be happy over:)
that’s what t-shirts are about … lol …
nice idea elwood.
it would be veryyyy cool… :)))
@getimo: I think using a shirt in the logo is along with other ideas still a good choice, even if spreadshirt prints on umbrellas and other stuff also. As we all know the company is called spreadSHIRT! Otherwise I would propose to rename the company into something else like e.g. “the thinkprint company”. But would be hard work not to lose all the hard promotion work done in the years before. Though spreadshirt is a very young company, it has already kind of a history/tradition. If spreadshirt would exist in, let’s say, 50 years and would make only 15% of their money with T-shirts, they could still keep the faith with their tradition and roots. Maybe reworking/adapting the logo to the zeitgeist. If spreadshirt will exist for a long time and develop different biz-types, then, it could be a good idea to have a logo that is extendable, maybe targeting a possibility to create a logofamily with the intension to make people see the connection and to profit from fame and popularity of the original spreadshirt with history and tradion. But as of today most companies don’t exist more than 20 years, funny heh?! Not a lot of time to change the biz inside out. Anyone else around the block in 50 years?
>
you’re killing me right there… :D
if this is your reaction an spreadshirt as umbrella company, you should look that up ;)
but, yeah, a shirt in the logo is ok - as long as it’s subtle or not completly based on it…
that’s my opinion
off topic: is it possible that somebody could make an entry today but deadline was yesterday? there are several new entry from 22.02.!
Yvonne Says:
February 17th, 2006 at 4:22 pm
Hey, and whats about a category of who “miss the briefing” most? … i have some favorits :-)
LOL
great suggestion!
i will suply some candidates
:)
>
i guess those are just the remains of the very last submissions from yesterday - there’s normaly allways a big bunch at ther very last minute, and the spreadshirt-stuff just didn’t put them online all in the night - they need sleep to ;)
…and why keeps everbody ignoring my idea for the ‘ignore the briefing’-prize but hails the ‘miss the briefing one’…? oO ;)
right on that. thats what i meant by “pipeline” .. we had to translate some stuff and also check if some entries got lost. i´m afraid there are entries in our database but no blog entry .. i think doing an OLP again would be also more on taking care of usability ;)
aaaaah, i’m not the last one anymore … ;-)
maybe a good sign for the final phase?
How about “most unique”, “best design NOT using a shirt or ‘S’ icon”, “best description”, and “best design by a third-grader”
What is it about the “Discussion Board: spread your claim!”? Is there still interest on side of spreadshirt?
hey, i got a new category, but i think its too late now. but, i tell you:
best improvment during the olp … only category i have a little chance to b nominated at all … but now its too late … go one. i want to see the other nominees … hell yeah …