This design works on the idea that a t-shirt has a similar shape to an arrow.
The lower half of the logo represents a t-shirt and the upper half an arrow, so that the arrow points to the center of the t-shirt. The ‘t-shirt’ and the ‘arrow’ are both the same size, so they are balanced. They also need each other to complete the symbol, just like Spreadshirt and their customers need one another to make a finished product. It can be seen as a meeting of two halves.
Because the logo is an asterix it naturally brings attention to itself, people mark something of importance with an asterix. Being simple, strong and memorable it is easy to work with at any size and in any colour. I have provided a couple of examples how the logo might fit with the Spreadshirt text.
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