Concept „Label“

Spreadshirt needs a logo and gets a „Label“.

The aim of the concept is to establish a signet, that represents and identifies Spreadshirt detached from the trademark/company name. By using the signet beyond the borders of a logo, a high level of branding effect should be reached.

See the whole concept as pdf with further images here

Signet:
The signet is the basic element of the logo/concept. Its timeless and serious. It has a positively, dynamicly and upwardly movement. The very easy shape garanties an unrestrictedly cross-media usability. The high level of abstraction take all content to one point. It symbolizes:
a roof and shows the attribute of „roof-company“
printing of designs/transfer-sheets
a lable, i.e. outside of textiles

Font:
Syntax LT Black (trademark) and Syntax LT UltraBlack (claim) is used. The font has a high numer of additional characters, so she is properly for international usage.

Variations:
According to the kind of usage one of those variations can be used.

Usability:
The logo can used everywhere as positive and negative.
The signet can also used as graphically element for design detached from the trademark/company name. I.e. „Label“ on the product and „Label“on the photo.

Color:
The color of the logo isn’t defined and can be variated according to the kind of usage. The logo should have two colors as a maximum. There should be used the color-conzept of the CD to reache a graphically clip also on the level of color. The signet as graphically element in function as „Label“ should be colored only in on color – i suggest the signal-color „red“.

Claim:
„Claim up your life“
-> its only a dummy :-)
-> i want to focus my entry
only on the logo!
Let’s discuss about!