The arrow is the symbol of the new pencil: the virtual pencil. With the arrow we can do everything on the computer’s screen, so it’s the means by which we personalize. The arrow becomes a symbol, converted in a label.
Taking the design brief to its most literal and logical (and boring?) conclusion. Having an arrow simply explain its your own label for your own T Shirt. Its all bold and simple and what not, to convey the business in as little time and with as much attention as possible.
Spread shirt logo is designed to represent creativity - simplistic and abstract design to encourage people do their own label…
I mean the concept of do it yourself. The words Spread and shirt are separated with an abstractive tee-shirt to show people can do it with ease (facilitité) - The leitmotiv is Create your own label 
Individually made & Unique - designed by individuals, made by individuals, for individuals
Notice the “S” of the pen simplicity Spreadshirt ! …
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