
This logo is divided in two parts:
-On the right, The “S” symbolizes the firm Spreadshirt: Simplicity, effectiveness, lisibility,
readability
-On the left, The “S” represents the user, his personal own touch, and his singularity, by the
evocation of the fingerprint.
Reminding the previous logo (fingerprint) is speaking about continuity of the firm. Spreadshirt is
looking into the future, but doesn’t get rid of the past, the basis.
Blue is vivid, tonic, dynamic, representing the new direction taken by Spreadshirt, contrasting
with the previous monochrome logo.
Those two “S” are face to face, until they touch each other, creating a white area in the middle,
which can represent a heart, protagonist of the site, or a Tee shirt, the most emblematic product
of Spreadshirt.
(thanks Jebs for the translation)
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