This is my entry for the OLP1.6.
Because of the new slogan, I decided to go with a label.
Next I searched for ways to present the label, in a way that it gets more meaning.
In the process I came across the chameleon, a symbol for creativity and originality.
Now, the logo represents both a label and the animal.
I realise not everyone (if not no one) recognizes a chameleon in the logo, but that’s intentional.
In the first place, it’s supposed to show a label. The ’secret’ chameleon serves as a wink to those who know he’s there or discover him themselfs.
As showed below, I made sure the logo also ‘works’ without the letters, in black and white and as a favicon.
Additional description and images
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