My focus is to create a modular designed logo with a high brand recognition. Modular means that if you separate the different parts you still have them work for their own, the identity has to work for its own. One module from the logo can be placed without the rest, without loosing its identification power. The strongest module ist the brand name “spread shirt”, this is symbolised by the double s that forms a lace. This can also be placed alone, when the logo and the brand is familiar enough to the user, or if there is not enough space to show the whole logo. The second module is the label that can be tied to the lace. Please tell me what you think. *deea*

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smooth transition
intersection

http://www.youtube.com/watch?v=AkIjFA1P2bg

to take heart
a heart of gold
heart and soul

identification marking

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