THINKING: To create an identity that captures the brand. The heart represents the love of teeshirts and the community, but also represents an actual teeshirt with the shapes at the sides creating arms, as if it were being worn. The logo works in single colour and the logotype and slogan can be used on their own in smaller situations. The heart above the ‘i’ brings it back together. The slogan is positioned under the word shirt as if to underline the word.
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