Say hello to Y.O.L. [update]

A small update & refinement of the icon + other variations

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THE BRIEF:

*Easy to use?
= Yes it is an icon, pretty flexible & much fun also!

*Detailed - Our quality and attention is what makes us special.
= Positive appearence & the costumer feels to be acclaimed by the logo thats where he feels to have some attention from u guys!

*Individually made & Unique - designed by individuals, made by individuals, for individuals
= It is a face what can be more individual? designed by individual, Y. O. L. in it!

* We’re in the business of personal branding..
= it is very personal: a face, Y.O.L. on a shirt, a chin as a speachbubble!

* Our mission statement is to be “the world’s creative apparel platform”.
= the logo is very flexible, so u can use it to spread this statement in a very creative way!

* A new logo to support and emphasize the tagline.
= I think it does pretty good. ^^ Y.O.L. on the shirt, Its face as an label, a chin as a speachbubble, & a necktab

* The logo should look and function as an identifier/marker for our business.
= a friendly face that can be identified & relatable easily because it is like a new emoticon, which can be used also without the shirt as its face! That means more & more flexibillity!

* Should help people understand what we do.
= The three letters Y. O. L. looks like a motive on a shirt without beeing non-unique/personal (like a heart). The Icon can stand without the tagline! With the tagline u could receive the message (your own label) in seconds!

* Needs to support and re-enforce our new tagline ?Your own label?.
= It does ::: Y.O.L. on the shirt + a shirt + his chin as a speachbubble + a necktab & its face is a label to emphase the Y.O.L. message.

* Reflect our product values of easy to use, detailed and Individual.
= The Icon communicate a lightfullness & fun, without beeing to simple but also not overdetailed! It is an individual uniqe icon with a face which is reliable & relatable easily.

* Visually separate Spread & Shirt.
= it does! Imho in a single line it is more flexible & applicable.

* Needs to be flexible.
= sure it is, works on every medium

@spreadshirt staff: could u please place the update at the top of the entry?

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