The idea behind this logo is: Initially there’s nothing (null) then comes a square, the square turns into a cube, a house (Spreadshirt). Then communication occurs (orders) wich generates outward communication (deliveries, the idea is displayed in graphics below). Finally it’s styled in 3D with the primary colors of the subtractic color model to show that this is all about printing. The symbol is constructed by the Law of Numbers and it is possible to repeat forever in all directions (see below). This eternity-pattern is the substrate behind the logo.
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