The concept of the logo is that you, as a consumer, are applying your thoughts and your personality to show your own designs on a plain material creating your own unique style. The outlined word Spread represents that plain material as already made, the perfectly fabricated and ready to go T-shirt.
The colored word Spread on top of it has the look of being scribbled, which gives it the appearance of being made by hand, like handwriting; it is personalized there because it is unique. It lies on top of plain letters showing how a uniquely-colored design is being applied to a perfectly-shaped surface. It is like you are the one who creates the personality of a T-shirt; and it can be done by anybody.
Clothes are sewn together, made with stitches, and that is why the word Shirt looks like it was written by a sewing machine, not by hand, like the word Spread.
All of this helps you create your own outstanding clothes, your own label.
The stitched line underneath the word Spread represents the solid ground that this business proudly stands on. It says the company is self-confident and boldly states, �We are strong and we know what we are doing,� which creates trust in the quality of a product for consumers.
The tagline, �Your Own Label,� is typed in MicroStencil-Black font and looks like the stamp on a shipping box. It is the same color as the scribbled word Spread for the reason of showing what it is all about � you create your own label.
Depending on the color of a surface, the color of the logo can change.
Last 5 entries by smaine
- Harmony is in Unity - October 4th, 2007
- spread your personality - October 4th, 2007
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