My submission is an attempt to communicate this definitive statement from the brief:
“We’re in the business of personal branding”.
There’s little doubt that “personal branding” is what makes Spreadshirt so appealing: it provides would-be fashion designers with the means to design, brand and sell their own range of clothing and accessories, which, if you think about it, is exactly what big names like Calvin Klein or Tommy Hilfiger do anyway (albeit on a much larger scale).
In that spirit, the concept for this logo is all about personalisation: it’s a label with an empty space for someone to sign their name. It’s obviously quite literal, but it has subtext too: it can be viewed as a symbol of aspiration, inviting the viewer to make their mark, literally and figuratively.
The bold, minimal style of the logo facilitates its usage across a variety of mediums and has the added benefit of suggesting a blank canvas and all of the creative possibilities it can bring. The logo also strongly reinforces the new company tagline.
It’s also worth noting that since the logo doesn’t feature an image of a t-shirt, it can cope with an expansion of the product range.
The signature line is clever. I like that.
i really, really like the execution of your concept. well done dude. simple and classic. this logo will still be nice, when the post bubble era is over and everybody is bored by this bubble/ web 2.0 style.
Thanks for the compliments guys. I invested a lot of time into the idea and execution, so your comments are very much appreciated.
This one is really different - not too sure if I instantly get the “bridge” between the signature line and clothing, but nice concept, I like it.
Nice! Nothing says good design like a simple eye-catching logo. Makes a good first impression and the variations work.
I like it - doesn’t communicate to me, though. I would say it’s more like a corporatey logo. I like the execution and your hard work shows through
does not work for me but the idea is gerat, good job.
Yeah, I agree with shimanski, this is much better than any other label or bubble or whatsoever.
But in the end I fear it looks a little like contract (”sign here”) or so and that seems scary sometimes.
Hi everyone, thanks for your comments.
Lonelyiowa, I’m sure signing a contract can be scary sometimes, but my logo isn’t meant to communicate the emotion of fear. It’s intended as a mark of pride, the type of pride you feel when you can sign your name to your own work. As most creative-types will recognise, this is part of the appeal of working in the creative industry — that simple joy you get when you can say, ‘I made this’.