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Do you remember my logotype from wk2 FINALIST ???
Yeah, right now I decide to return on that and to follow your comments from then (wk2) and to reduced a little bit more, open the shape and let it go free…At first time I think that is not posible to reduce this logo much more and to keep original idea…but?
Creative freedom continues, as you see LINE now CREATE t-shirt and continues to flow FREE… :)))
My concept here is CLEAR & SIMPLE, and I must emphasize that this logo follow your brief,
for rememberance this is main tips from the BRIEF:
These are the values that define our product:
* Easy to use - Anyone can pick us the basics quickly.
* Detailed - Our quality and attention is what makes us special.
* Individually made & Unique - designed by individuals, made by individuals, for individuals
* The logo should look and function as an identifier/marker for our business.
* Should help people understand what we do.
* Needs to support and re-enforce our new tagline �Your own label�.
* Reflect our product values of easy to use, detailed and Individual.
Visually separate Spread & Shirt.
Doesn�t have to be physically, but could be through innovative use of colour, typography or style.
Needs to be flexible.
Honestly im not sure what happen with your “designers brief” when you pick some logos ???
Waiting for some constructive comments and feedback :)))
Here we go: