So Easy is back!!
- an”S” shape as a strong standalone icon
- panels remind on the easy game
- two sided speech bubble shows communication
- those who see a floating necktag are also welcomeColors are only suggestive and pretty much replaceable as desired.
Last 5 entries by Pascalphilly
- Invitation_w7_newShirt - October 14th, 2007
- Invitation_w7 - October 14th, 2007
- SoEasy-Trinity_reducedPerspective - October 14th, 2007
- SoEasy-Trinity_flat - October 14th, 2007
- SoEasy_w7_reducedPerspective - October 14th, 2007
I am not too crazy about your green in the preview, but I really like the way you transformed the S into something that feels pretty remarkable and like a “big brand” but still has modern touch of motion. Its no copy shop its a global player boys! thumbs up!
the devloppment steps ae needed to understand but i really like the shape of the logo
Thanks! I think its nicer to have a logo that is not too much “in your face”. eg. the just awesome FedEx logo, who would like it if you would not have been told where the arrow is?
Nice typography… little confused about the “purpose” behind the logo though - I think it loses some of it’s meaning, and comes very close to delivering a good connection with the brand but leaves quite a bit to be desired. Just think if someone had no idea what Spreadshirt was… The logo would not be a symbol that would connect them to the name, goal, or purpose of Spreadshirt brand until AFTER they had found out more about it. The logo is a beautiful mark, but maybe a little disconnected and static - have you tried making it a little less abstract? I would be curious to see how that might look…
Thanks for your comment Donny Randolf,
I know it tells not so much on the first look, but that is the same issue as for many Grand Finalists.
If the fact “story explains not directly but feels nice if you know it” is positive or negative is in my opinion only to be answered by the client itself. If spreadshirt thinks just a hole can represent their company, then this one definitely can do as well and looks more distinctive and unique in my opinion.
I think even if you do not get the panels you should get the double sided speech bubble for communication and expressing opinion.
But anyway, I appreciate your comment and tips and I will see if I can still come up with alternatives. Thanks!