Simply a copyright-style “s” on a shirt-tag.

Last 5 entries by pmd
- The blank - October 13th, 2007
- The neck 2 - October 8th, 2007
- The affixed - October 5th, 2007
- The icon - October 4th, 2007
- The hole - September 29th, 2007
Simply a copyright-style “s” on a shirt-tag.

No voting? Nope its all about discussion. But you can leave a score in the comments if you like!
I am really intrigued by this design! It’s really appealing and has a nice shape. It kind of makes you want to sit and look at it a bit more than the average logo. My only suggestion would to somehow play with the neckline & tag so that it doesn’t look so much like an eyeball. For some reason, when I see the eye shape, it’s unsettling, especially with the drop shadows giving it dimension. But the concept is great and the colors are striking - very nice overall!
Hi Leah… Thanks for commenting.
I’m glad this logo catched your eye (!).
I have also been disturbed when I first saw the eye shape coming out my first drafts. Then I thought : wow… “the eye of the creator !” / “the shirts that catch your eye !”, seeing some kind of renewal of humanity in it. But for sure the eye should less important than the shirt-tag. The less it will appear, the more readable the logo will be. I’ve already tried a squared tag which is way better. Maybe I should also work more on the inner shadow…
Anyway I’ll wait for complementary feedback before making an update on this one.
?
Anyone around
A square tag is a good idea! I see your point about the eye shape, it’s definitely not a bad thing, it’s just really prominent as shown now. If the viewer could first recognize the neckline & tag of a shirt, then the concrete message of customized apparel, your own label gets through quicker. then as they look at and see an eye shape, the message is more abstract and personally interpreted. Now that I look at it, the drop shadows can be used effectively if they were reversed to show a concave neckline vs. the protruding eye. Maybe seeing those shadow reversed would be worth looking at too. Overall, I see a lot of potential with this
the shape is very kawai ^^
especially the rounded label.
I think people in japan would love it…