Scissors cut paper…. tag

Rather than risk my interpretation getting lost in translation on this world wide stage called the internet for SpreadShirt’s new logo, I decided that the most effective way to get their new direction across with this logo is to use universal symbols that everyone around the world can identify with to show the progression of using SpreadShirt services to create your brand and then marketing it as “your own label”. That progression is represented by the scissors separating a new tag from the main tag but with a connection between the two tags still in mind. So basically, this logo is suppose to give the impression that although the shop owners are very much a part of SpreadShirt, they also have the ability to separate themselves with the general feeling they are on their own by creating their own products, labels and branding but using SpreadShirt as their exclusive supplier.