It’s about the junction between the customer and the shirt. The shirt appears in negative while the man raises his arms, holding his personnal label high. I tried to symbolize the basic concept of Spredshirt : You think it / We print it. The head of the man (his idea, somehow) becomes the design printed on the shirt. Labels, tags and more in addition.

Last 5 entries by pmd
- The blank - October 13th, 2007
- The neck 2 - October 8th, 2007
- The affixed - October 5th, 2007
- The icon - October 4th, 2007
- The neck - October 4th, 2007






good idea.
Maybe without hole or your logo should be reduced? on my opinion hole, label, shirt and head with upper part of the body are too many messages all at once. I know it would be difficult to redesign logo without hole or somethings better than that. Well done.
Thanks for the comment Japasa.
I tried to keep the graphics simple. The hole helped me to concentrate the attention on the shirt, by not showing an entire body. Moreover I think the hole gives a more dynamic feeling to it, like “get out of your hole / show what you have to say”.
My aim here is really not to pile up a hundred meanings, but to get a simplified shape that can both be easily identified and mean a lot.