I tried to create a logo with another than the typical “shirt” approach, something more abstract. When I played around with ideas, images, I came to think about the word “spread” and alternate meanings.
Like, well, spread as in “something you put on your bread”.
So I designed this stylized piece of bread with some spread on it. Everyone’s free to put on the bread what one likes best.
Spreadshirt provides the yummy, toasty bread, you decide what to put on it. Ergo the spread symbolizes the individual, creative aspect of spreadshirt. Hence the spread and the claim “Your own label” are of the same colour.
Rather coincidentally the inner shape of the bread-signet happened to ressemble a somewhat simplified shirt-silhouette. In order to emphasize this impression I added a “neck-line”. Of course, one could also assume it’s a part of the bread bitten off, since this deliciously covered bread slice is painfully hard to resist…
The word mark was created exclusively for this project (it got its origin in an exsisting font, but modifying and manipulating turned it into an unique signet).
The claim “your own label” is set in the font Scala Sans Regular.
It works very well with the word mark: they harmonize, yet there’s enough contrast to set them apart from each other, so they don’t compete/try to steal each others glow.
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