My focus is to create a modular designed logo with a high brand recognition. Modular means that if you separate the different parts you still have them work for their own, the identity has to work for its own. One module from the logo can be placed without the rest, without loosing its identification power. The strongest module ist the brand name “spread shirt”, this is symbolised by the double s that forms a lace. This can also be placed alone, when the logo and the brand is familiar enough to the user, or if there is not enough space to show the whole logo. The second module is the label that can be tied to the lace. Please tell me what you think. *deea*


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Last 5 entries by deea

No voting? Nope its all about discussion. But you can leave a score in the comments if you like!

9 Responses to ““SS_lace” a modular design”


  1. 1 by wylee | Sep 26th, 2007 at 6:08 pm

    coole idee mit dem etikett - endlich mal was anderes

  2. 2 by Fabu | Sep 26th, 2007 at 6:21 pm

    jau, koole idee. :-)

  3. 3 by Eliane | Sep 26th, 2007 at 8:12 pm

    Good - when & where can I buy these shirts? :)

  4. 4 by klos | Sep 26th, 2007 at 8:34 pm

    “double S” idea is good! I like it. Maybe S’S are too separated from the other letters.

  5. 5 by Japasa | Sep 26th, 2007 at 10:23 pm

    it is good idea that double S are combined. perhaps you could try to arrange this label down to have balance. try to compare with different fonts, too. (I can understand why you like orange ;))

  6. 6 by natalie | Sep 26th, 2007 at 10:55 pm

    hey andrea
    der ansatz ist schon gut finde ich aber etwas viel im gesammtbild.
    wie isses denn wenn du spread shirt in das schildchen schreibst, den rest klein darunter und das bänzel halb so lang und halb so wellig?
    lieben gruß n*

  7. 7 by ataga | Sep 27th, 2007 at 9:46 am

    I love it!!!!!!!!!!!!!!!!!!!! great work! :-)

  8. 8 by Ole Hansen | Sep 27th, 2007 at 8:00 pm

    Looks very simpel and in this way easy and quick to understand. I only have to see it and known what it meens. Clear lines a littel tricky and not too much, perfekt. Ole Hansen.

  9. 9 by 0kt4n | Sep 28th, 2007 at 2:13 pm

    gret idea! i luv this logo;-)

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