Idea to Shirt *update*

A fresh brand, making you wear your idea on your body as easy if you’d drawn it directly on your body.

The outline of the shirt, drawn in the logo, is the brand names first letter. That is how logo and type will get connected closer than before. But anyway it is not that far away from the previous logo itself, so it’ll work nearly uncomplicated with all existing applications. You could even interpret, that there’s a fingerprint on the raised finger, to keep something of the old brand in it, maybe.

The Logo shall show, how easy it is to transform an idea, that was in your mind a second ago, to a shirt that’ll fit to you.
That looks much more personal and gives you the additional feeling, that it’s neither complicated, nor will request any outstanding technical skills, to be creative.

It is still useable in unicolor and black/white, or with different brand names. Use it with type and tagline, without. There will always be the “S” left, as reference to the name “Spreadshirt”.

Here are some more examples, how it could be used:

Offline and web applications. Logo in different sizes.

Maybe it could even start giving advice, for example here:

Or here:

All comments welcome.