Let the customer see your logo as an invitation, not a blanked out tshirt but a blanked out tag.
This icon consists of the double-S forming a dynamic tag-frame.
When you want to use a tag as your logo, why showing the customer a finished tag? You are not telling him what to do and what to use, he has got a great amount of freedom with how to deal with his brand, so he should realize it while seeing a label that still needs to be filled with his cre
ativity.
Last 5 entries by Pascalphilly
- Invitation_w7_newShirt - October 14th, 2007
- Invitation_w7 - October 14th, 2007
- SoEasy-Trinity_reducedPerspective - October 14th, 2007
- SoEasy-Trinity_flat - October 14th, 2007
- SoEasy_w7_reducedPerspective - October 14th, 2007
I like this cut out idea! I think this logo or this shape with the two S is more interesting than the cut out t-shirt. I like that it feels the logo or the tag is somehow waiting for me to fill it and using this logo shape as the tag itself on a shirt looks cool, I dont think I saw something like that before.
Thanks! I also think this can be pretty unique when used in the right way, like the real tag for example.
Still I also like the blanked out t-shirt logo, unfortunately the jury apparently not that much. Hope this fits more as to what they thought, when they named this concept a “nearly-winner” in the first week.
I still really like the idea, but somehow I’m concerned it only works “offline” ..
oh, I like your idea with this hole very much! It is one of my favourite entries. I have no word more.
Thanks!
I think also online it can have a great effect. You would need to place the logo on a background that is changing randomly. You could take some great shirt designs, create a pattern for example, like the dotted background is now in the image above, or you can have those designs in larger and in a row, moving continuously behind the logo.
I can imagine this to be a neat effect and people will see their designs behind the logo. It could even be a competition what designs make it to be on the start side behind the logo…