The idea behind this logo is that the continues S line creates the t-shirt in the same manner like your costumers create their own t-shirts. 
Clear and simple.
You will find additional text description on my first post: muamerdesign
UPDATE2
Last 5 entries by MuamerDESIGN
- OLP EXIT ! - October 14th, 2007
- RETURN of the REAL LOGO! - October 11th, 2007
- The Logo - October 4th, 2007
- SuperNEW! - September 28th, 2007
- Your Own LOGO - September 7th, 2007
What’s with the USB-stick? Can’t seem to see a connection between that and the “your own label”-thing.
Maan, I like this type of questions:
@agentp = I want to show how this logo can works in sum other situations…USB Stick 4 example!
I will try to make connection 4 YOU:
Imagine YOUr own t-shirt design for YOUr own Spreadshirt saved on YOUr own USB stick???
YOUr own label…thing.
I like how simple this logo is, looks cool and fresh like a sports brand!