reinnovate yourself

reinnovate yourself
(the convergence of producer/consumer and label)

as personal as your thoughts
a universal symbol (thought bubbles) is used to convey that spreadshirt is all about creating very personal products. products as personal, as your most intimate thoughts.

• infinte variety of mass-customization
  ( symbolized by the color circle chart)
• the prosumer as artist
  (colors in paintboxes arranged like the colors on a painters palette)
• the simplicity of using spreadshirt
  (you think it, we print it)
• flower power
  huge brands are often considered evil. but spreadshirt is different.
  it empowers its users to a world full of love and creativity. it’s almost like hippie-heaven …

The logo above is a plain visual icon. One of the more interesting ways to include the brand name would be to integrate it into the thought bubbles …

Here is a sketch showing how this could be achieved: